Global e-commerce leader deploys Kevel's Retail Media Cloud® to scale its advertising network, beginning with Haypp.com/se and broad plans for expansion

Durham, North Carolina - September 2, 2025 – Kevel, the industry leader in API-based ad-serving technology, announced today that Haypp Group has launched its retail media capabilities on Kevel's Retail Media Cloud®. A global pioneer in the transition to smoke-free alternatives, Haypp Group aims to transform its digital advertising strategy, leveraging Kevel's platform to strengthen audience targeting and provide innovative ad experiences across its portfolio of e-commerce sites.

The initial phase of the partnership went live in May of 2025, launching display ads on Haypp.com/se, Haypp Group's platform catering to consumers in the Swedish Market. With this milestone, Kevel now powers all display ad placements across Haypp & Northerner’s UK, DACH, and Swedish markets. The collaboration marks the first step in a broader roadmap to scale Haypp Group’s ad network, with plans already underway to introduce sponsored listings across its eleven e-commerce brands in the coming months.

“With Kevel’s Retail Media Cloud®, we are not just enhancing our advertising operations - we are creating a bespoke retail media network tailored to our mission of offering smoke-free alternatives,” said Leon Wharton, Global Head of Retail Media at Haypp Group. “The seamless performance on Haypp.com/se demonstrates Kevel’s ability to deliver scalable solutions aligned with our evolving goals. This is only the beginning, and we’re excited to continue building a smarter, more effective ad ecosystem for our platforms.”

Driving Advertiser ROI with Scalable and Targeted Advertising

Haypp Group, serving over 1.1 million consumers in 2024 alone, is using Kevel's technology to drive new revenue streams while enhancing the user journey through relevant and engaging ads. With Kevel’s API-first ad serving platform, Haypp Group is setting a new standard for e-commerce advertising by focusing on:

• Innovative Ad Formats: Kevel’s advanced technology includes the capability to introduce native ads, display ads, and sponsored listings seamlessly across owned platforms.

• Market-by-Market Rollout: Following the go-live of Haypp.com/se, Kevel now powers ad placements on Haypp.com/uk. Haypp.com/de, Northerner.com/uk & Northerner.com/de , with a launch across the US site Nicokick.com & Northerner.com currently in the works and a full network migration planned for the rest of this year.

• Tailored Launch Support: Kevel customer success support and training were customized to help Haypp Group fully understand all of the Retail Media Cloud’s capabilities and optimization options, to ensure a smooth launch. 

Expanding Retail Media for Market Leadership

Originating in Scandinavia and now serving markets across Europe and the U.S., Haypp Group is one of the leading e-commerce players providing smoke-free products. With a strong commitment to sustainability, Haypp Group is keen to introduce ad formats that enhance advertisers' ROI while ensuring a frictionless experience for consumers.

"Partnering with Haypp Group reflects the versatility and effectiveness of Kevel’s retail media cloud," said James Avery, Founder and CEO of Kevel. "By launching their first display ads on Haypp.com/se, Haypp Group has laid the foundation for a scalable retail media business that will grow to reflect the increasing customer demand for smoke-free alternatives. We are excited to continue expanding this partnership into new formats, sites, and regions, further deepening our collaboration."

About Kevel

Kevel is revolutionizing retail media with its AI-powered, API-first Retail Media Cloud®, empowering retailers, marketplaces, and eCommerce platforms to build, level up, and scale custom ad networks while maintaining full control of their first-party data. By offering unparalleled flexibility in ad serving, audience segmentation, and self-serve capabilities, Kevel enables businesses to launch impactful retail media programs in weeks, not years. 

Kevel's mission is rooted in the belief that every digital retailer should have the tools to create their own tailored ad platform, comparable to industry leaders like Amazon. Harnessing the power of AI for data-driven decision-making, Kevel has helped leading brands such as Chewy, The Home Depot, Dollar General, John Lewis, Sonae, Lyft, El Corte Ingles, Slickdeals, and others launch impactful retail media networks – fostering innovation and unlocking new revenue opportunities.  With Kevel, businesses can differentiate their ad programs, maximize their share of media dollars, and take control of their retail media destiny. Discover the power of customization and performance at www.kevel.com. 

About Haypp Group

Haypp Group is a global leader in the transition towards smoke-free alternatives, offering top-quality tobacco-free products through its extensive e-commerce portfolio. Operating in seven countries and serving over 1.1 million active consumers, Haypp Group is committed to innovation, sustainability, and driving positive lifestyle changes. Learn more about Haypp Group at www.hayppgroup.com.

For media inquiries, please contact:

Kevel
Jennifer Choo
Director of Marketing
pr@kevel.com

Haypp Group
Markus Lindblad
Head of Communications & External Affairs 
markus.lindblad@hayppgroup.com