SEGG Media (NASDAQ: SEGG, LTRYW), parent company of Sports.com, announced a major step in its U.S. marketing strategy with full-page advertisements in seven premier NBA team yearbooks for the 2025–26 season, including the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks. The campaign, managed through Professional Sports Publications, follows SEGG Media’s 2025–26 NFL Yearbook initiative spanning 25 stadiums and highlights the company’s growing footprint across America’s top sports leagues. “By executing brand placements within the NFL, NBA, and IndyCar, we are delivering precisely what shareholders expect: visibility within the most valuable and culturally significant sports ecosystems in the world,” said Matthew McGahan, chairman, president, and CEO. Director Marc Bircham added that the move advances SEGG Media’s goal to build a global sports media conglomerate, with new fan engagement and behind-the-scenes content initiatives planned for 2026.

To view the full press release, visit https://ibn.fm/GSzGo

About SEGG Media Corporation

SEGG Media (NASDAQ: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

NOTE TO INVESTORS: The latest news and updates relating to SEGG are available in the company’s newsroom at http://ibn.fm/SEGG

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