eCommerce has changed quickly, and 2025 looks nothing like the early days when brands could pack orders from a small room and ship them out with little stress. Today, online shopping has higher demand, faster delivery standards, and far more competition. Because of this, many brands are rethinking how they manage the behind-the-scenes work that keeps orders moving. More companies are choosing to outsource their fulfillment operations, and this shift is becoming a core part of modern e-commerce strategy.

It is highly likely that the leading merchants on platforms provided by firms like Alibaba Group Holding Ltd. (NYSE: BABA) are leveraging fulfillment outsourcing to stay ahead of their…

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