As traditional markets fluctuate, A&E Watches reminds buyers that a Rolex is both a luxury and a lasting asset.

(PRUnderground) October 17th, 2025

In a time when market volatility and economic uncertainty have left investors searching for stable alternatives, A&E Watches is shining a light on one of the most reliable assets in the world of luxury: the Rolex timepiece. As buyers look to diversify beyond traditional investment portfolios, A&E Watches, San Francisco’s destination for luxury watches, is promoting its collection of A&E Certified Pre-Owned Rolex models as a tangible and time-tested investment.

For over 30 years, A&E Watches has helped clients navigate the world of horology with honesty, expertise, and transparency. Their carefully curated selection includes highly sought-after models like the Rolex Submariner, Datejust, and Day-Date. Each is known not only for craftsmanship but for consistent market performance and appreciation in value.

“Over the past decade, we’ve watched Rolex prices remain incredibly resilient, even during economic downturns,” said Avi Dayan, founder of A&E Watches. “We’re seeing Rolex become popular in more countries so demand is rising even though supply has remained the same. They’re not just watches; they’re legacy assets that hold their worth and often grow in value.”

Unlike stocks or digital assets, Rolex watches offer what collectors often call “wearable wealth.” Each timepiece purchased from A&E Watches is thoroughly inspected, authenticated, and backed by a 5-year extended warranty. With full transparency on service history and originality, buyers can invest with confidence, knowing that their purchase meets the highest standards of integrity.

As traditional investment vehicles grow less predictable, A&E Watches offers buyers an opportunity to combine passion and financial sense. Whether purchasing your first luxury watch or adding to an existing collection, A&E Watches ensures every Rolex is more than just a timekeeper; it’s a long-term investment.

Explore the full collection of A&E Certified Pre-Owned Rolex timepieces in person at the San Francisco Gift & Jewelry Center or online at aandewatches.com.

About A&E Watches

A&E Watches is a trusted retailer of certified pre-owned Rolex timepieces. With a commitment to authenticity and expert craftsmanship, every watch is fully inspected and guaranteed genuine. Based in San Francisco, A&E Watches serves collectors, investors, and enthusiasts seeking Rolex models with exceptional service and extended warranties.

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Original Press Release.