Email deliverability consultant, Troy Ericson, is offering free Black Friday Campaign Strategy Sessions to help businesses boost email deliverability and holiday sales

(PRUnderground) November 10th, 2025

As marketers prepare for one of the most competitive sales periods of the year, Troy Ericson,  MailGenius’ CEO, is offering free Black Friday Campaign Strategy Sessions to help businesses maximize inbox placement, engagement, and conversions this holiday season.

The sessions aim to help brands plan, test, and optimize their email campaigns so their messages land in the Primary Inbox, not the spam folder, a critical distinction during the busiest email marketing week of the year.

“It’s impossible to sell something if people can’t see it,” says Ericson. “Even the best Black Friday offer won’t perform if your emails end up in promotions or spam. Our goal with these free sessions is to give every business a strategy that actually gets their email seen during the most important time of year.”

Each Black Friday Campaign Strategy Session is a one-on-one, personalized consultation that guides marketers through the exact steps needed to deliver results and outperform competitors during the holiday rush.

During the session, businesses will:

• Identify the best Black Friday offer for their audience without relying on steep discounts
• Map out a complete send calendar from now through Cyber Monday
• Learn how to use “Piggyback Promos” to generate sales even after Cyber Monday ends
• Get real-time advice on improving domain reputation, authentication, and inbox placement

“Most brands think they need to discount heavily or send more emails to make more money,” Ericson explains. “But the truth is, strategic timing and deliverability often produce bigger returns than lowering your prices.”

As inbox competition spikes in November, poor domain reputation, unverified authentication records (SPF, DKIM, DMARC & BIMI), and untested content can all lead to missed revenue opportunities.

“Email providers like Gmail and Outlook are using smarter AI filters than ever before,” Ericson adds. “If you send the wrong way, or at the wrong time, you’re effectively invisible. These sessions are designed to make sure every campaign you send actually reaches your customers.”

MailGenius, the leading email deliverability testing platform, helps marketers ensure their emails reach the inbox by analyzing key deliverability factors like:

• Authentication (SPF, DKIM, DMARC & BIMI)
• Blacklist monitoring and domain reputation
• Spam filter simulations
• Engagement and content analysis

By running a quick email inbox placement test for free with MailGenius, users can see how inbox filters interpret their emails before sending them, giving them a competitive edge during peak sales periods.

Businesses can schedule a Free Black Friday Campaign Strategy Session directly on Ericson’s Email Marketing calendar: https://calendar.e-mailmarketing.com/email-deliverability. Appointments are limited and available on a first-come, first-served basis.

During the call, Ericson and his team, who have collectively generated over $250 million in client email revenue, will personally review each brand’s campaign structure, list health, and deliverability strategy.

“This isn’t a sales pitch,” says Ericson. “It’s about giving brands clarity before it’s too late. We want marketers to feel confident that their campaigns will actually be seen this Black Friday.”

Visit www.MailGenius.com to start email testing today.

About MailGenius

MailGenius provides email deliverability services to test and help businesses understand and navigate the complex world of email deliverability. Their goal is to ensure that every email lands in the primary inbox, not the spam folder.

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Original Press Release.