Sports industry innovator BlackLabel Supplements is upping their game across the sector through the presentation of their NSF-Certified for Sport product line on nationally-aired series ‘American Trends & Lifestyle’ (ATL), raising awareness of not only their powerful products, but their promise of safety.

(PRUnderground) November 3rd, 2025

As athletes nationwide come to better understand the importance of maintaining healthy muscles, hydration, and more through supplementation, industry innovator BlackLabel Supplements is upping their game across the sector through the presentation of their NSF-Certified for Sport product line on nationally-aired series ‘American Trends & Lifestyle’ (ATL), raising awareness of not only their powerful products, but their promise of safety.

“We’re incredibly excited to have made our debut on television- with millions of viewers across the U.S., ATL has provided an incredible platform for our team to showcase our formulations, as well as highlight our company’s key values including protecting athletes from contaminants in various supplements,” said BlackLabel CEO and Founder Troy Bell. “As we head into winter, it’s more important than ever for athletes to continue taking care of their health as they burn up energy training, and we’re excited to support them as they become their best selves.”

A weekly television series, ATL provides viewers with the newest news across entertainment, sports, health, wellness, and more. In the recently-aired BlackLabel Supplements segment, host Christina Pulara showcases the company’s flagship products, including Pre-Hustle, an all-in-one blend made from 200mg of caffeine, creatine, PEAK ATP, and beta-alanine for better endurance and recovery, Post Hustle, a 100% whey protein isolate that delivers muscle repair and growth support following intense workouts, Pure Hydrate, a sugar-free, smooth-tasting sports drink that replenishes essential electrolytes, and Pure Power, a caffeine-free, non-stim pre-workout made with creatine and PEAK ATP. She also discusses how BlackLabel differs from so many other supplements on the market, with their third-party tested NSF-Certified for Sport label proving their dedication to transparency, safety, and use of quality ingredients.

“When our company was founded, my goal was to use my experience in both the sports world as well as healthcare to develop supplements like no other,” explained Bell. “I’ve seen first-hand the importance of genuine supplements in protecting athlete well-being, but I’ve also seen the damage unsafe substances can cause. I’m proud of our team’s ability to offer a true solution to trainees of all backgrounds, and we will utilize our rapidly-expanding platform to put health and safety before all else.”

As stated on the official NSF-Certified for Sport website, they are “the only independent third-party certification program recognized by the United States Anti-Doping Agency (USADA), Major League Baseball, the National Hockey League, and the Canadian Football League”, as well as recommended by numerous organizations seeking to mitigate the risks of contaminated dietary supplements.

BlackLabel Supplements products can be purchased on Amazon.com, VitaminShoppe.com, and OneLavi.com.

For more information, visit https://blacklabelsupplements.com

About BlackLabel Supplements:

Founded by healthcare executive and former athlete Troy Bell, BlackLabel Supplements is redefining trust in the supplement industry. Each product is formulated by elite athletes and experts using clean, effective ingredients– free from unnecessary additives– and rigorously tested to ensure safety, efficacy, and NSF Certification for Sport.

BlackLabel has earned the trust of multiple Major League Baseball (MLB) and National Football League (NFL) teams, including the New York Yankees, Green Bay Packers, more than 300 collegiate athletes through Name, Image, and Likeness (NIL) partnerships, and elite athletes including:

• Tanner Conner – NFL, Miami Dolphins
• Shelby Neal – 3x CrossFit Games Athlete
• Colten Mertens – 4x CrossFit Games Athlete and currently #1 ranked Male Worldwide
• Tyson Gunter – Team USA Paralympic Track & Field
• Robert Oberst – Former Professional Strongman

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Original Press Release.