European Maternity Brand ‘The Midwife in Vienna’ Set to Expand to the U.S.

May 13, 2025 at 15:21 PM EDT

Organic, midwife-formulated care products for moms and babies debut stateside

(PRUnderground) May 13th, 2025

After nearly 20 years of caring for women through pregnancy, birth, and postpartum, Austrian midwife and entrepreneur Sarah Lares is bringing her trusted wellness brand, The Midwife in Vienna, to the United States.

Founded in Vienna, Austria, the brand offers a carefully curated collection of organic products rooted in natural midwifery practices and modern wellness standards. From soothing teas to baby-safe skincare, The Midwife in Vienna is designed to support both mother and baby through life’s most delicate transitions.

Now launching in the U.S., the brand introduces American families to its best-selling products, including:

Back to You – Organic Tea: Supports postpartum recovery and uterine healing
A Cup of So Relaxing: Calming herbal tea for expectant mothers
Nipple SOS: A gentle, baby-safe nipple balm
Baby’s Bottom: Organic protection for delicate newborn skin
Baby’s First Bath: A soothing herbal bath with Dead Sea salt

All products are made in Austria using certified organic ingredients. Many are vegan, biodegradable, and formulated without synthetics or added fragrances—providing clean, effective care that parents can trust.

“As a midwife, I’ve seen firsthand how much the right care can impact early motherhood,” says founder Sarah Lares. “Our products are simple, effective, and created with intention—for women, by women.”

The Midwife in Vienna aims to meet the growing demand among American families for transparent, sustainably made maternity and baby care. The initial U.S. launch will be available online, with plans to expand into select wellness retailers and maternity boutiques.

“We believe in empowering parents with clean, natural products that make early parenting feel just a little easier,” adds Lares.

Follow The Midwife in Vienna on Instagram at www.instagram.com/diehebammeinwien.

About The Midwife in Vienna

Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand rooted in nearly 20 years of hands-on birth and postpartum care. Specializing in organic, minimalist products for mothers and babies, the company blends time-honored midwifery wisdom with modern sustainability. From nurturing herbal teas to gentle baby skincare, every product is crafted in Austria using certified organic ingredients, many of which are vegan and food-grade. The brand stands for simplicity, trust, and natural care—empowering families through every step of the parenting journey.

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