Fractit announces its rebranding to a multi-asset tokenization marketplace, expanding beyond real estate to offer fractionalized rental fleets, collectible art, rare earth metals, and more. This evolution reflects Fractit’s mission to democratize access to high-yield, real-world assets, enabling anyone to co-own, trade, and earn from diverse investment opportunities starting at just $5.

(PRUnderground) June 30th, 2025

Fractit, a leading community-driven tokenization marketplace, proudly announces a major rebranding initiative that signals its expansion beyond real estate into a broad spectrum of real-world assets (RWAs).

Initially launched as a platform specializing in fractional real estate ownership, Fractit is now evolving to offer a multi-asset investment ecosystem. The rebrand reflects Fractit’s commitment to opening up access to high-yield, tangible asset classes that have traditionally been out of reach for most investors. Alongside premium real estate, the platform now offers fractionalized rental fleets—a proven, income-generating asset class—and will soon introduce collectible art, rare earth metals, and other diversified investment opportunities.

This strategic shift positions Fractit as a comprehensive, on-chain marketplace where anyone can co-own, trade, and earn from revenue-generating assets with as little as $5. By tokenizing a growing variety of RWAs, Fractit is building a bridge between the digital economy and traditionally illiquid markets, while creating new avenues for passive income and portfolio diversification.

“Fractit was always about democratizing access to wealth-building assets. Our expansion into new asset classes is a natural progression of that mission. From rental fleets to collectible art and rare earth metals, we are curating high-yield investment opportunities that offer real, tangible value. This rebrand is more than a visual change—it’s a commitment to giving our community access to the world’s most lucrative assets, simply and securely,” said Sunny Kumar, Founder and CEO of Fractit.

The timing of this rebrand aligns with the increasing global interest in alternative investments and tokenized real-world assets, as investors seek stable, inflation-resistant returns outside traditional financial markets. By integrating fractionalized fleets—a sector known for consistent cash flow and strong ROI—Fractit is introducing asset classes that not only generate attractive yields but are also accessible and tradable on-chain.

Fractit’s refreshed identity will soon be reflected across its website, marketplace, and community channels, bringing a sharper focus on multi-asset offerings, seamless user experience, and real-world financial inclusion.

As the tokenization movement accelerates, Fractit is poised to lead a new era of investment—one where global assets are liquid, shareable, and within reach for everyone.

About Fractit

Fractit is a decentralized, community-led tokenization marketplace that allows users to fractionalize and trade real-world assets easily, removing traditional entry barriers and unlocking new financial opportunities.

The post Fractit Unveils New Brand Direction to Power the Future of Fractional Real-World Asset Investment first appeared on

Original Press Release.