The Midwife in Vienna Brings European Birth Wisdom to the U.S. with Amazon Launch

July 02, 2025 at 09:51 AM EDT

Austrian midwife introduces trusted, organic care products for moms and babies

(PRUnderground) July 2nd, 2025

American families can now experience the nurturing power of European midwifery with the upcoming U.S. debut of The Midwife in Vienna, a holistic wellness brand created by licensed Austrian midwife Sarah Lares.

Known for her gentle, informed approach to maternity and newborn care, Lares is launching her thoughtfully formulated product line on Amazon.

Rooted in nearly 20 years of midwifery experience, The Midwife in Vienna offers a curated range of organic teas, baby-friendly skincare, and postpartum essentials. Each item is crafted in Austria using certified organic and vegan-friendly ingredients, free from artificial additives, synthetic fragrances, or unnecessary fillers.

Inspired by her work in Vienna’s birthing rooms, Lares created the line to meet the real-world needs of women and babies with purity, safety, and simplicity in mind.

“Every product I offer was born from a question I heard again and again from mothers—‘What can I use that I know is safe?’” said Lares. “This line is my answer: gentle, effective support you can feel good about.”

U.S. shoppers will soon find customer favorites, including:

Back to You – Organic tea blend for postpartum recovery
A Cup of So Relaxing – Calming herbal tea to ease tension
Nippel SOS – Soothing, natural balm for breastfeeding relief
Baby’s Bottom – Protective cream for sensitive newborn skin
Baby’s First Bath – Dead Sea salt and herb soak for baby’s first bath

With a rising demand in the U.S. for clean-label, purpose-driven maternity care, The Midwife in Vienna is a timely addition to the market, bridging old-world midwifery knowledge with today’s conscious parenting values.

The full product range will be available on Amazon, with plans to expand to wellness boutiques and specialty retailers later this year.

About The Midwife in Vienna

Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand rooted in nearly 20 years of hands-on birth and postpartum care. Specializing in organic, minimalist products for mothers and babies, the company blends time-honored midwifery wisdom with modern sustainability. From nurturing herbal teas to gentle baby skincare, every product is crafted in Austria using certified organic ingredients, many of which are vegan and food-grade. The brand stands for simplicity, trust, and natural care—empowering families through every step of the parenting journey.

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