Starfish, the leading neutral platform for connectivity and traceability in the food supply chain, has entered into a strategic partnership with the UBQ Network™, powered by DeltaTrak—a cutting-edge platform delivering real-time cold chain visibility, sustainability insights, and predictive shelf-life capabilities.

(PRUnderground) July 23rd, 2025

Starfish, the leading neutral connectivity and traceability platform for the food supply chain, has announced a strategic partnership with the UBQ Network, powered by DeltaTrak, a next-generation platform for real-time cold chain visibility, sustainability, and shelf-life prediction. Together, they are redefining how real time data is converted into actionable insights that improve quality, reduce food waste, and power smarter logistics decisions.

This integration brings together UBQ Network’s Freshness Index and DeltaTrak’s IoT technology with Starfish’s GS1 EPCIS-based event engine.  Supply chain teams continue to track the when and where of cold chain events, but also understand the how, the why and actions to take.

“In working with UBQ Network we’re not just layering data, we’re providing context and actionable insight” said Wiggs Civitillo, CEO of Starfish.  “That’s the kind of visibility to help food brands transform disconnected events into a continuous story they can act on in real time.”

Freshness Index: From Sell by Dates to Remaining Shelf-Life Intelligence

At the heart of the collaboration is the Freshness Index, a proprietary algorithm within the UBQ Network that continuously calculates the remaining shelf life of perishables. Unlike traditional static sell-by, best before or expiration dates, the Freshness Index adapts in real time based on actual handling and cold chain conditions.

With this integration:

• The Starfish platform creates an end-to-end traceability based on FSMA 204 and EPCIS events.
• The UBQ Network uses Starfish traceability to append temperature data from both DeltaTrak’s IoT devices and other digital platforms.
• DeltaTrak provides a Model Library that supports various commodities to calculate Remaining Shelf-life Days at any point in the Supply Chain.
• Stakeholders at Cross Docks, DCs, Stores, and Restaurants can scan GS1 2D barcodes to calculate remaining shelf-life.

“The UBQ Network isn’t just delivering more data or dashboards, it’s delivering a smarter and more accountable cold chain,” said Karl McDermott, Chief SaaS Officer, DeltaTrak. “We’re moving from fragmented tools to a connected ecosystem that predicts, adapts, and improves outcomes for every stakeholder.”

This capability is already being piloted in several key perimeter categories, including fresh produce, seafood, and ready-to-eat foods, and also in food service, where quality and shelf life are mission-critical.

This announcement will be highlighted at the IFPA Global Produce & Floral Show in October, where the UBQ Network will showcase its first-year milestones, ecosystem growth, and new platform capabilities.

About the UBQ Network Powered by DeltaTrak

DeltaTrak is a global leader in cold chain management.  Trusted by thousands of clients worldwide, DeltaTrak delivers real-time track-and-trace solutions. UBQ Network, powered by DeltaTrak, is a digital marketplace transforming the food industry. By seamlessly integrating data and services from leading ecosystem partners, UBQ Network enables smarter, fairer, and more sustainable supply chain decisions.  Learn more at www.ubq.network or contact Karl McDermott tel 1-800-962-6776 or via email kmcdermott@deltatrak.com.

About Starfish Technology Inc

Starfish is the leading network for supply chain traceability, helping food companies share data with partners using the systems they already trust. By harmonizing data across systems, Starfish enables secure, real-time collaboration across the supply chain. Designed for interoperability, security, and automation, it empowers businesses to unlock better insights, reduce risk, and build more connected, compliant, and resilient supply chains. Learn more at www.starfish-network.com.

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Original Press Release.