With the launch of their new Non-Reversing Axial Flow Pump, RiverFlow® eliminates one of the most dangerous and costly points of failure in aquatic environments.

(PRUnderground) August 5th, 2025

RiverFlow, an industry leader in aquatic current generators for sports and entertainment applications in commercial and residential pools and lazy rivers, is proud to announce the release of its groundbreaking Non-Reversing Axial Flow Pump. This innovative solution represents a major advancement in pump safety and reliability.

After eight months of dedicated research and development, production of the non-reversing pump began in January 2025. The new technology eliminates the risk of accidental pump reversal—an issue that can lead to equipment damage and system failure—ensuring consistent and reliable starts for both contractors and homeowners.

“The new Non-Reversing Axial Flow Pump reflects our focus on solving real-world challenges and improving safety and functionality for our customers,” said Phil de Tournillon, CEO and owner of RiverFlow. “It’s a perfect example of how we’re driving innovation forward.”

This product release comes as part of RiverFlow’s broader commitment to continuous improvement and engineering excellence. With a 25-year legacy of delivering high-performance aquatic systems, the addition of the Non-Reversing Axial Flow Pump strengthens the brand’s position as a technology leader in the swim current space.

About RiverFlow
RiverFlow is a premier manufacturer of swim current systems, known for delivering powerful, energy-efficient, smooth-flowing water currents for Lazy Rivers, Adventure Rivers, swim gyms, therapy pools, and aquatic training environments.  By combining superior pump power efficiency with custom-designed nozzles, and grates, and suction boxes certified to meet VGB Requirements Tested by NSF, RiverFlow® remains at the forefront of aquatic innovation, serving residential and commercial projects worldwide.

About Riverflow Pools, LLC.

Riverflow® has become synonymous as the leader in the manufacturing of axial flow pumps, suction sumps, propulsion nozzles, and other components for counter-current swimming and “lazy river” applications. Riverflow®, the aquatic industry’s leading water current system, transforms virtually any body of water – large or small, public or private – into a dynamic environment that provides fun, fitness and relaxation.

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Original Press Release.