Traverse Bay Farms launches a public research division to share cherry science, fruit recipes, and wellness insights—advancing education in functional foods.

(PRUnderground) August 5th, 2025

Traverse Bay Farms, America’s #1 award-winning superfruit company with 38+ national food awards, is proud to announce the launch of its new Research & Educational Division. This dedicated initiative will publicly share research, trends, and insights surrounding tart cherry juice concentrate, tart cherry capsules, the tart cherry industry, functional fruit-based nutrition, and culinary innovation.

As one of the few gourmet food brands investing in a dedicated, consumer-facing research division, Traverse Bay Farms is setting a new standard for transparency, education, and leadership in the functional fruit space. Since 2001, Traverse Bay Farms has followed its mission to bridge science-backed wellness with everyday eating. The division will provide original studies, curated whitepapers, consumer guides, and recipe-based resources designed to empower health-conscious individuals, chefs, and educators alike.

“We’ve always believed that food should be both delicious and purposeful,” said Andy LaPointe, Founder of Traverse Bay Farms. “This new research division strengthens our commitment to transparency, education, and national leadership in the functional fruit category.”

Core Areas of Research & Publication:

• Tart Cherry Science: Antioxidants, maintaining healthy joints, inflammation, muscle recovery, and sleep health
• Fruit-Based Recipes: Nutrient-rich meals, seasonal pairings, and heritage cherry dishes
• Agricultural Insight: Supporting Michigan-grown fruit and sustainable farming
• Consumer Education: Glossaries, buyer’s guides, and resources for public learning

In addition to producing its own in-house content, the division will collaborate with health professionals, chefs, academic researchers, and digital learning platforms. This move further enhances Traverse Bay Farms’ broader strategy to become not just a trusted brand—but an educational resource.

Why This Matters:

• Consumers are increasingly demanding science-backed transparency behind health claims.
• Traverse Bay Farms is now positioned as both a culinary and informational leader, delivering value far beyond the product shelf.

The first series of public reports will include:

• “Understanding Tart Cherry Juice: ORAC, Antioxidants, and Daily Use”
• “The Official Cherry Recipe Companion: From Orchard to Oven”
• “Gout Management Naturally: What the Science Says About Tart Cherries”

About Traverse Bay Farms
Established in 2001, and located in Northern Michigan with retail stores in Bellaire and Elk Rapids, Traverse Bay Farms provides nationally award-winning superfruit products including tart cherry juice concentrate, tart cherry capsules, dried fruits, fruit salsa, jams, and health supplements. The company has earned over 38 national food awards and is a pioneer in functional food education. Traverse Bay Farms products use as much Michigan-grown fruit as possible and never imported—only USA cherries.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company

With over 48+ national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.

Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.

Discover Fruit Advantage: Health-Boosting Fruit Supplements

Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.

Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!

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Original Press Release.