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The Oil & Gas Journal, first published in 1902, is the world's most widely read petroleum industry publication. OGJ delivers international oil and gas industry news; analysis of issues and events; practical technology for design, operation, and maintenance of oil and gas operations; and important statistics on energy markets and industry activity.

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How Long Should a Press Release’s Headline Be?

By: PRWire 360

Press releases are essential for businesses and organizations to share news and information with the media and the public. One of the most critical elements of a press release is the headline. A headline is the first thing that readers see, and it can determine whether they will read the rest of the release. Therefore, it is essential to get it right. But how long should a press release's headline be?

A press release headline should generally be between 60 and 80 characters, including spaces. This length ensures that the headline is not too long, which can cause it to be cut off in search engine results or social media platforms. At the same time, it is long enough to convey the essential information about the release.

A good press release headline should be concise, informative, and attention-grabbing. It should summarize the main point of the release and pique the reader's interest to read on. In addition to length, it is important to consider keywords in the headline. Including relevant keywords can help the release appear in search engine results and increase visibility.

However, there are some exceptions to the 60-80 character rule. For example, if the release is about a breaking news story, a longer headline may be necessary to convey the urgency and importance of the information. In this case, a headline of up to 120 characters may be appropriate. Similarly, if the release targets a specific audience, such as industry professionals, a longer, the more technical headline may be more suitable.

In conclusion, the length of a press release headline should be between 60 and 80 characters, including spaces. However, there are exceptions to this rule, and the length may vary depending on the nature of the release and the target audience. Regardless of the length, the headline should be concise, informative, and attention-grabbing, and it should include relevant keywords to increase visibility.

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