From Attorney to Artisan 

After nearly three decades practicing law, Daphne Subar made a bold career pivot that surprised even her—launching her own baked goods company, Subarzsweets. What began as a homegrown passion project, baking treats for her three daughters, evolved into a full-fledged business inspired by the encouragement of her family to follow her passion. 

The Birth of the Subarz 

Daphne’s signature product is a hybrid of biscotti, mandel bread, and cookie—crunchy, slightly sweet, and uniquely satisfying. What started as a chocolate chip creation adapted for her children’s dietary restrictions has since blossomed into a lineup of over 21 distinct flavors, including matcha, lavender, and chocolate peppermint. A gluten-free collection has also emerged to accommodate different dietary needs, while still retaining the original Subarz shape and style. 

A Sweet Shift: From Bakery to Gifting Service 

Early in the company’s journey, Daphne recognized a powerful trend: customers weren’t just ordering treats for themselves—they were sending them as gifts. The beautifully branded pink packaging, personal touches like handwritten notes, and the easy-to-ship design made Subarzsweets perfect for meaningful, nationwide gifting. Instead of reinventing the product, she shifted her marketing to focus on those seeking thoughtful, personalized gifts. 

Staying Personal in an Impersonal World 

In an era where automation reigns, Daphne made the intentional choice to preserve the human touch in every order. Subarzsweets remains committed to hand-packed boxes, delicate doilies, and handwritten notes. Despite growth and scalability challenges, Daphne has resisted suggestions to automate or simplify these efforts. Instead, she views them as foundational to her brand’s authenticity and appeal. 

Intentional Gifting for Lasting Impact 

Daphne helps clients move beyond the generic holiday gift by creating customized gifting strategies. Whether it’s recognizing employee birthdays, celebrating contract signings, or honoring client milestones, the Subarzsweets team crafts year-round plans tailored to each business. This thoughtful approach ensures that every gift feels timely, relevant, and appreciated—something that standard swag or mass-produced items often fail to achieve. 

Small Business Gifting Tips 

For smaller companies without a dedicated gifting department, Daphne’s advice is simple: be intentional, know your recipients, and keep it personal. A meaningful note paired with a delicious treat often outshines flashier gifts. Staying consistent with gratitude—sending something even once or twice a year—can leave a lasting impression. 

Building Community Through WBEC-West 

Daphne credits the WBEC-West community for providing valuable education, collaboration, and support throughout her entrepreneurial journey. Becoming certified and engaging with fellow women business owners has offered not only professional growth but a sense of belonging among like-minded entrepreneurs. 

Helping Clients Create Connection 

One memorable success story involves a real estate company using Subarzsweets to reconnect with past clients. Instead of mailing impersonal brochures, they now send treats on the anniversary of a home purchase or sale—reminding clients of their experience in a way that’s thoughtful, unique, and more likely to be remembered. 

Ready to Sweeten Your Strategy? 

Businesses interested in working with Subarzsweets can visit https://www.subarzsweets.com/ to explore gifting options or email Daphne directly at Daphne@Subarzsweets.com for personalized assistance. Listen to her full journey on Women in Motion now: https://businessradiox.com/podcast/women-in-motion/baking-up-business-success/ 

About Women’s Business Enterprise Council-West (WBEC-West)    

WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.