SPONSORED CONTENT -- (StatePoint) For many people, the start of a new year is the time to get serious about projects large and small. But if you’re struggling to buckle down, or you’re having trouble coming up with ideas, you may be surprised to learn that by leaning into color and the science behind it, you can hack your way to a more productive and creative 2025.

Studies have shown that colors can have a powerful effect on the mind and body, impacting the way we feel and think. In fact, certain colors can do everything from lowering your heart rate to improving your memory. There are many ways to harness the power of color science, from painting the walls of your home office and adding plants into your workspaces, to even selecting your writing tools wisely.

When it comes to boosting your productivity and creativity, here’s how to harness the power of color science for writing:

Unleash Your Creativity

Did you know that Purple is a powerhouse for creative thinking? Reach for a lighter shade when you need a fresh idea for this year’s school fundraiser or you’re meeting with your work teammates for a crucial brainstorming session. Want to add some drama or personality to your next presentation? Darker shades of purple have an aura of luxury, mystery and sophistication, and can be used strategically in presentations and hand-written communications to project these qualities in your work and ideas.

Stuck on a seemingly unsolvable problem? Lighter shades of purple are known to help break through writer’s block and open a world of possibilities.

Reach for the G2 Purple Creativity pack to help you whenever you need a flash of inspiration. Comprised of purple hues, use this color pack to fuel your creative spark when making visual art, writing poetry or composing music, or whenever you simply need to unleash your inner visionary.

Unlock Your Productivity

Blue is a strong choice for generating ideas and evoking peace, making it a helpful color to employ when you need to stay cool and confident in the face of a challenge. The G2 Blue Productivity pack features curated hues of blue to give you an arsenal of tools to work with for tackling different tasks.

Lighter shades of blue can help you hone in on the details, so if you’re balancing your household budget, making your daily to-do list, or proofreading your work, use a light blue pen to do it. Because darker blues aid in problem-solving under pressure, you can lean into these shades for tasks like delivering a wrap-up report to your supervisor on a deadline, working out an equation during a timed test, or taking notes during a call.

Color science can also help you in other areas of your life. That’s the idea behind the new G2 Boost Collection from Pilot Pen. Each pack of pens is offered in a range of hues within one color family to keep your projects organized, and is designed to fuel your writing, self-empowerment and self-expression.

Shades of green can be used for achieving more inner balance, while pinks can be used for adopting a more optimistic mindset. To learn more about reaching your goals with writing tools, visit powertothepen.com/g2-boost.

Whether you’re a visionary who has trouble getting started, or you’re raring to go but just need a great idea, color science and the right writing tools can help you amplify your innate talents, harness new skills, and maximize your mindset to unlock your potential.

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