Why Unity (U) Stock Is Up Today

June 24, 2025 at 14:18 PM EDT

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What Happened?

Shares of game engine maker Unity (NYSE: U) jumped 5.2% in the morning session after the major indices rebounded (Nasdaq +1.4%, S&P 500 +1.0%) on hopes that the reported ceasefire between Israel and Iran will hold. This de-escalation in a volatile region helped to ease concerns about potential disruptions to global oil supplies, leading to a notable dip in crude oil prices.

Additionally, dovish signals from Federal Reserve Chair Jerome Powell in his Congressional testimony, reaffirming a "wait-and-see" approach on interest rates, further calmed markets, improving investors' appetite for stocks and other risk assets.

After the initial pop the shares cooled down to $24.06, up 3.3% from previous close.

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What The Market Is Telling Us

Unity’s shares are extremely volatile and have had 52 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 25 days ago when the stock gained 13% on the news that Jefferies upgraded the stock from Hold to Buy and raised the price target from $22 to $29. This positive revision was driven by the firm's belief that Unity's improved Vector ad model will be a key catalyst, fueling accelerating revenue growth in fiscal year 2026 and beyond.

Unity is down 1.8% since the beginning of the year, and at $24.06 per share, it is trading 15.1% below its 52-week high of $28.34 from February 2025. Investors who bought $1,000 worth of Unity’s shares at the IPO in September 2020 would now be looking at an investment worth $352.08.

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Why Unity (U) Stock Is Up Today

What Happened?

What The Market Is Telling Us

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