What Happened?

Shares of customer experience software provider Sprinklr (NYSE: CXM) fell 3.6% in the afternoon session after news of significant stock sales by its Chief Financial Officer, Manish Sarin, came to light. According to filings with the Securities and Exchange Commission (SEC), Sarin sold a substantial number of shares over multiple transactions this week. While large stock sales by executives can sometimes worry investors about the company's future prospects, it's important to note that these trades were made under a pre-arranged Rule 10b5-1 trading plan. This type of plan allows company insiders to set up a schedule for selling stocks in advance, which can help to avoid any accusations of trading on non-public information.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Sprinklr? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Sprinklr’s shares are somewhat volatile and have had 12 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

Sprinklr is up 2.2% since the beginning of the year, but at $8.73 per share, it is still trading 11.6% below its 52-week high of $9.87 from July 2024. Investors who bought $1,000 worth of Sprinklr’s shares at the IPO in June 2021 would now be looking at an investment worth $495.74.

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