Why Sweetgreen (SG) Stock Is Up Today

July 18, 2025 at 12:26 PM EDT

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What Happened?

Shares of casual salad chain Sweetgreen (NYSE: SG) jumped 3.6% in the afternoon session after a major institutional investor, Massachusetts Financial Services Co. MA, disclosed a significant increase in its stake in the company.

According to a new 13F filing, the investment firm boosted its holdings by 53.4% during the first quarter, acquiring an additional 874,942 shares. This brought its total ownership to over 2.5 million shares, representing about 2.14% of the company. Such a substantial purchase by a large institutional investor often signaled confidence in a company's future prospects to the market. The move indicated that some large-scale investors saw value in the restaurant chain's strategy and growth potential, even as Wall Street analysts remained divided on the stock.

After the initial pop the shares cooled down to $14.09, up 3.5% from previous close.

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What Is The Market Telling Us

Sweetgreen’s shares are extremely volatile and have had 62 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 24 days ago when the stock gained 5.3% as the major indices rebounded (Nasdaq +1.4%, S&P 500 +1.0%) on hopes the reported ceasefire between Israel and Iran would hold. This de-escalation in a volatile region helped to ease concerns about potential disruptions to global oil supplies, leading to a notable dip in crude oil prices. Additionally, dovish signals from Federal Reserve Chair Jerome Powell in his Congressional testimony, reaffirming a "wait-and-see" approach on interest rates, further calmed markets, improving investors' appetite for stocks and other risk assets.

Sweetgreen is down 56.1% since the beginning of the year, and at $14.09 per share, it is trading 68% below its 52-week high of $43.97 from November 2024. Investors who bought $1,000 worth of Sweetgreen’s shares at the IPO in November 2021 would now be looking at an investment worth $284.65.

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Why Sweetgreen (SG) Stock Is Up Today

What Happened?

What Is The Market Telling Us

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