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Sleep Number (SNBR) Shares Skyrocket, What You Need To Know

SNBR Cover Image

What Happened?

Shares of bedding manufacturer and retailer Sleep Number (NASDAQ: SNBR) jumped 6% in the afternoon session as investors looked ahead to a busy week of corporate earnings reports. The mattress and bedding products company appeared to benefit from positive market sentiment. This upbeat mood comes as Wall Street braced for a significant number of earnings reports from major U.S. companies. Notably, the earnings season got off to a strong start: More than 85% of the S&P 500 stocks that reported earnings exceeded expectations, according to FactSet data. This robust performance fueled positive sentiment, suggesting that corporate profitability remained resilient despite ongoing economic uncertainties.

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What Is The Market Telling Us

Sleep Number’s shares are extremely volatile and have had 87 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 4 days ago when the stock gained 3.4% as the second quarter (2025) earnings season got off to a strong start. 

Quarterly earnings reports released during the week exceeded Wall Street's expectations, fueling investor confidence. Around 50 S&P 500 components reported, with 88% of those exceeding analysts' expectations, FactSet data revealed. Investors were also encouraged by several positive reports that painted a picture of a resilient consumer. One key report revealed that shoppers increased their spending at U.S. retailers more than economists had anticipated. Precisely, retail sales increased 0.6% from May, surpassing the 0.2% estimate. This robust consumer spending is a crucial pillar supporting the economy. 

Adding to the positive sentiment, the latest data on unemployment claims showed a decrease in the number of workers applying for benefits, signaling that layoffs remain limited and the job market is steady. This combination of strong earnings reports, retail sales, and a solid labor market suggests the economy is navigating challenges successfully.

Sleep Number is down 51% since the beginning of the year, and at $7.34 per share, it is trading 64% below its 52-week high of $20.41 from December 2024. Investors who bought $1,000 worth of Sleep Number’s shares 5 years ago would now be looking at an investment worth $160.35.

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