Why Asure (ASUR) Stock Is Trading Up Today

July 21, 2025 at 13:15 PM EDT

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What Happened?

Shares of online payroll and human resource software provider Asure (NASDAQ: ASUR) jumped 3.2% in the morning session after the stock gained ground amid a broader market rally as investors awaited a busy week of corporate earnings reports.

There was no significant company-specific news to explain the move, suggesting its shares were lifted by the positive market sentiment. U.S. stock futures indicated a higher open for the markets, setting a positive tone for investors who were anticipating a heavy slate of earnings reports from major U.S. companies during the week. Notably, the earnings season got off to a strong start: More than 85% of the S&P 500 stocks that reported earnings exceeded expectations, according to FactSet data. This robust performance fueled positive sentiment, suggesting that corporate profitability remained resilient despite ongoing economic uncertainties.

After the initial pop the shares cooled down to $10.32, up 2.8% from previous close.

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What Is The Market Telling Us

Asure’s shares are very volatile and have had 20 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 9 months ago when the stock dropped 22.3% on the news that the company reported weak third-quarter earnings, which missed on most of the key metrics we track, including revenue, EBITDA, and EPS. Notably, given the weak performance during the quarter, full-year sales and EBITDA margin guidance provided for FY'24 implied a downward correction, which is never a good sign. Overall, this was a pretty bad quarter.

Asure is up 9% since the beginning of the year, but at $10.32 per share, it is still trading 18.2% below its 52-week high of $12.62 from January 2025. Investors who bought $1,000 worth of Asure’s shares 5 years ago would now be looking at an investment worth $1,665.

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Why Asure (ASUR) Stock Is Trading Up Today

What Happened?

What Is The Market Telling Us

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