Why BigCommerce (BIGC) Stock Is Trading Up Today

July 21, 2025 at 13:16 PM EDT

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What Happened?

Shares of e-commerce software platform provider BigCommerce (NASDAQ: BIGC) jumped 3.8% in the pre-market session after the stock gained ground amid broader positive market sentiment ahead of a busy week for corporate earnings. There was no significant company-specific news to explain the move, suggesting its shares were lifted by the positive market sentiment. Notably, the earnings season got off to a strong start: More than 85% of the S&P 500 stocks that reported earnings exceeded expectations, according to FactSet data. This robust performance fueled positive sentiment, suggesting that corporate profitability remained resilient despite ongoing economic uncertainties.

After the initial pop the shares cooled down to $4.97, up 0.5% from previous close.

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What Is The Market Telling Us

BigCommerce’s shares are very volatile and have had 22 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 10 days ago when the stock dropped 4.2% on the news that the Trump administration announced intentions to impose a 35% tariff on many goods imported from Canada. This move is far more than a typical trade dispute; it targets the United States' largest and most deeply integrated trading partner. Canada is not merely a neighbor but a critical component of North American supply chains, particularly in sectors like automotive, energy, and critical minerals. This move sparked concerns about potential retaliatory actions and a wider impact on the North American economy, leading to a risk-off sentiment among investors. The S&P 500, Dow Jones Industrial Average, and Nasdaq all opened lower, pulling back from recent record highs and heading for their first weekly loss in three weeks.

BigCommerce is down 19.5% since the beginning of the year, and at $4.97 per share, it is trading 40.4% below its 52-week high of $8.35 from July 2024. Investors who bought $1,000 worth of BigCommerce’s shares at the IPO in August 2020 would now be looking at an investment worth $68.83.

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Why BigCommerce (BIGC) Stock Is Trading Up Today

What Happened?

What Is The Market Telling Us

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