Why YETI (YETI) Stock Is Trading Up Today

July 23, 2025 at 13:30 PM EDT

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What Happened?

Shares of outdoor lifestyle products brand (NYSE: YETI) jumped 4% in the afternoon session after an analyst at Citi raised the firm's price target on the stock, and the broader consumer retail sector rallied on upbeat economic data.

Citi boosted its price target on YETI to $44 from $36, maintaining a Buy rating on the shares. The bank's decision followed an analysis of web traffic data, which showed that while competition from other hydration brands existed, traffic to yeti.com improved with stronger year-over-year growth rates in the second quarter. Adding to the positive sentiment, the consumer retail sector received a lift from recent data showing an unexpected rebound in U.S. retail sales. This signaled that consumer spending remained resilient despite economic headwinds, a positive indicator for premium brands like YETI. Investor's Business Daily also noted an improvement in YETI's Relative Strength (RS) Rating, a measure of a stock's price performance against the rest of the market.

After the initial pop the shares cooled down to $39.49, up 4.4% from previous close.

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What Is The Market Telling Us

YETI’s shares are somewhat volatile and have had 12 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 6 days ago when the stock gained 3.9% as the second quarter (2025) earnings season got off to a strong start. Quarterly earnings reports released during the week exceeded Wall Street's expectations, fueling investor confidence. Around 50 S&P 500 components reported, with 88% of those exceeding analysts' expectations, FactSet data revealed. Investors were also encouraged by several positive reports that painted a picture of a resilient consumer. One key report revealed that shoppers increased their spending at U.S. retailers more than economists had anticipated. Precisely, retail sales increased 0.6% from May, surpassing the 0.2% estimate. This robust consumer spending is a crucial pillar supporting the economy.

Adding to the positive sentiment, the latest data on unemployment claims showed a decrease in the number of workers applying for benefits, signaling that layoffs remain limited and the job market is steady. This combination of strong earnings reports, retail sales, and a solid labor market suggests the economy is navigating challenges successfully.

YETI is up 5.2% since the beginning of the year, but at $39.49 per share, it is still trading 11.9% below its 52-week high of $44.80 from December 2024. Investors who bought $1,000 worth of YETI’s shares 5 years ago would now be looking at an investment worth $853.51.

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Why YETI (YETI) Stock Is Trading Up Today

What Happened?

What Is The Market Telling Us

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