Why Abercrombie and Fitch (ANF) Stock Is Trading Up Today

July 28, 2025 at 12:00 PM EDT

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What Happened?

Shares of young adult apparel retailer Abercrombie & Fitch (NYSE: ANF) jumped 6.1% in the morning session after analysts at JPMorgan raised their price target on the stock.

The investment bank boosted its target to $151 from $141 while keeping its "Overweight" rating on the shares. Analysts at the firm explained the adjustment by citing a re-evaluation of the retail sector ahead of second-quarter earnings reports. Fieldwork from the bank suggested the quarter was ending on a high note, with a reported surge in consumer activity and steady demand in July. This positive signal boded well for Abercrombie & Fitch's upcoming financial performance and indicated confidence in its market position.

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What Is The Market Telling Us

Abercrombie and Fitch’s shares are extremely volatile and have had 37 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 11 days ago when the stock gained 3.7% as the second quarter (2025) earnings season got off to a strong start.

Quarterly earnings reports released during the week exceeded Wall Street's expectations, fueling investor confidence. Around 50 S&P 500 components reported, with 88% of those exceeding analysts' expectations, FactSet data revealed. Investors were also encouraged by several positive reports that painted a picture of a resilient consumer. One key report revealed that shoppers increased their spending at U.S. retailers more than economists had anticipated. Precisely, retail sales increased 0.6% from May, surpassing the 0.2% estimate. This robust consumer spending is a crucial pillar supporting the economy.

Adding to the positive sentiment, the latest data on unemployment claims showed a decrease in the number of workers applying for benefits, signaling that layoffs remain limited and the job market is steady. This combination of strong earnings reports, retail sales, and a solid labor market suggests the economy is navigating challenges successfully.

Abercrombie and Fitch is down 36.2% since the beginning of the year, and at $97.72 per share, it is trading 42.8% below its 52-week high of $170.88 from August 2024. Investors who bought $1,000 worth of Abercrombie and Fitch’s shares 5 years ago would now be looking at an investment worth $9,733.

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Why Abercrombie and Fitch (ANF) Stock Is Trading Up Today

What Happened?

What Is The Market Telling Us

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