Why Unity (U) Shares Are Trading Lower Today

August 29, 2025 at 16:26 PM EDT

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What Happened?

Shares of interactive software platform Unity (NYSE: U) fell 2.9% in the afternoon session after the stock was caught in a wider technology sector downturn. The broader technology sector fell 1.7% on Friday, pressured by disappointing forecasts from major companies like Dell and Nvidia, which created negative sentiment for tech stocks. Adding to the pressure, a weak forecast from chipmaker Marvell further soured sentiment on the sector.

The shares closed the day at $39.39, down 2% from previous close.

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What Is The Market Telling Us

Unity’s shares are extremely volatile and have had 54 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 8 days ago when the stock dropped 3.4% on the news that a broader market downturn impacted the technology sector, as investors grew cautious ahead of a key speech by Federal Reserve Chair Jerome Powell. The move came as U.S. equity markets recorded a fifth consecutive day of losses for major indexes like the S&P 500, with technology stocks experiencing the largest declines. Investors have grown wary that the sharp rally in the tech sector since April may have advanced too far. The market-wide caution is largely driven by the upcoming Jackson Hole symposium, a meeting of central bankers, where traders are anxiously awaiting Fed Chair Powell's speech on Friday for guidance on the future path of interest rates.

Unity is up 60.1% since the beginning of the year, and at $39.25 per share, it is trading close to its 52-week high of $40.34 from August 2025. Investors who bought $1,000 worth of Unity’s shares at the IPO in September 2020 would now be looking at an investment worth $574.25.

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Why Unity (U) Shares Are Trading Lower Today

What Happened?

What Is The Market Telling Us

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