What Happened?

Shares of content discovery platform Taboola (NASDAQ: TBLA) jumped 3.9% in the afternoon session after the company reported strong second-quarter financial results that beat expectations and raised its full-year guidance. The content discovery platform announced its revenue grew 8.7% from the previous year to $465.5 million. Its gross profit and adjusted earnings also saw double-digit percentage increases. Buoyed by these results, Taboola lifted its financial forecast for the full year. The company also actively repurchased nearly 12% of its shares in the first half of 2025 and pointed to positive early results from its new "Realize" advertising platform as a driver of growth. This strong performance prompted analysts at B.Riley to upgrade the stock to a 'Buy' rating.

After the initial pop the shares cooled down to $3.31, up 3.3% from previous close.

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What Is The Market Telling Us

Taboola’s shares are quite volatile and have had 18 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

Taboola is down 11.3% since the beginning of the year, and at $3.31 per share, it is trading 22.3% below its 52-week high of $4.26 from December 2024. Investors who bought $1,000 worth of Taboola’s shares at the IPO in October 2020 would now be looking at an investment worth $330.99.

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