Why Affirm (AFRM) Stock Is Up Today

September 15, 2025 at 14:36 PM EDT

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What Happened?

Shares of buy now, pay later company Affirm (NASDAQ: AFRM) jumped 5.4% in the afternoon session after a consensus of financial analysts raised their average 12-month price target on the stock.

According to recent evaluations from 20 analysts, the average price target for Affirm Holdings stood at $87.05, a notable 22.5% increase from the prior average of $71.06. This updated consensus reflects a more optimistic outlook on the company's future performance. The range of analyst targets is wide, with a high estimate of $108.00 and a low of $70.00. The upward revision in the average price target suggests growing confidence among Wall Street experts regarding the stock's potential.

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What Is The Market Telling Us

Affirm’s shares are extremely volatile and have had 55 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 11 days ago when the stock gained 5.6% on the news that several analysts raised their price targets on the stock following the company's recent strong financial results.

Among the firms updating their outlook, Mizuho increased its price target to $108 from $70, while maintaining an Outperform rating. Similarly, UBS raised its target to $85 from $56, keeping a Neutral rating. RBC Capital adjusted its price target upward to $97 from $75, and Stephens lifted its target to $93 from a previous $69. These upward revisions signal growing confidence from Wall Street in the company's financial performance and future prospects.

Affirm is up 40.6% since the beginning of the year, and at $87.88 per share, it is trading close to its 52-week high of $89.66 from September 2025. Investors who bought $1,000 worth of Affirm’s shares at the IPO in January 2021 would now be looking at an investment worth $903.74.

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Why Affirm (AFRM) Stock Is Up Today

What Happened?

What Is The Market Telling Us

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