Abercrombie and Fitch (ANF) Stock Is Up, What You Need To Know

September 19, 2025 at 12:11 PM EDT

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What Happened?

Shares of young adult apparel retailer Abercrombie & Fitch (NYSE: ANF) jumped 0.5% in the morning session after the stock's positive momentum continued as financial firm BTIG initiated coverage on the stock with a 'Buy' rating and a $120 price target.

The new rating from analyst Janine Stichter grabbed the market's attention, sparking fresh interest in the apparel retailer. An analyst starting coverage, particularly with a strong 'Buy' recommendation, often signals a firm belief in a company's future prospects. The $120 price target provided investors with a concrete figure for BTIG's optimistic outlook, suggesting a potential upside of over 40% from the stock's previous close.

Analysts noted that Abercrombie's namesake brand had staged one of the strongest comebacks in retail, with sales surging 75% from pre-pandemic levels. The positive analyst view came amid a generally favorable backdrop for clothing retailers, as recent data showed a rise in apparel sales.

After the initial pop the shares cooled down to $89.86, down 0.1% from previous close.

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What Is The Market Telling Us

Abercrombie and Fitch’s shares are extremely volatile and have had 36 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 1 day ago when the stock gained 2.7% on the news that financial firm BTIG initiated coverage on the stock with a 'Buy' rating and a $120 price target.

Analyst Janine Stichter announced the new rating, marking the start of BTIG's formal analysis of Abercrombie & Fitch. An initiation of coverage, especially with a positive 'Buy' rating, often grabs the attention of the market. It suggested that the firm saw potential upside in the stock's future. The specific price target of $120 provided investors a concrete figure for BTIG's optimistic outlook, sparking fresh interest and helping to lift the shares.

Abercrombie and Fitch is down 41.3% since the beginning of the year, and at $89.86 per share, it is trading 45.1% below its 52-week high of $163.78 from October 2024. Investors who bought $1,000 worth of Abercrombie and Fitch’s shares 5 years ago would now be looking at an investment worth $6,120.

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Abercrombie and Fitch (ANF) Stock Is Up, What You Need To Know

What Happened?

What Is The Market Telling Us

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