Innovative coffee brand takes centre stage on endcaps, highlighting the demand for better-for-you beverages

New York, USA, 7th October 2025, ZEX PR WIRE, Javvy Coffee announced today that its products will now be available in Target stores nationwide, prominently featured on endcaps in aisles across the country. The launch marks a major milestone for the brand and reflects the rising consumer demand for coffee that is both functional and convenient.

“This launch is about meeting people where they are,” said a Javvy Coffee spokesperson. “We’ve always believed that coffee should support your lifestyle without forcing you to choose between taste and function. Being in Target means more people can access that choice every day.”

Why This Matters

Coffee remains one of the most consumed beverages in the United States, with the National Coffee Association reporting that over 60% of Americans drink coffee daily. At the same time, the better-for-you beverage sector is one of the fastest growing categories, with functional drinks projected to grow at more than 6% annually through 2030.

Javvy Coffee’s expansion into Target comes at a time when consumers are looking for products that save time and support health goals. “We noticed people were already hacking their routines—mixing protein into coffee, swapping syrups, trying to find shortcuts,” the spokesperson added. “We wanted to create products that made that process easier and better.”

Empowering Consumers

The brand hopes this launch will encourage people to rethink their daily routines. Instead of grabbing sugar-heavy café drinks or skipping breakfast, consumers now have more accessible options for at-home customisation.

Call to Action

Javvy Coffee is excited to invite consumers to experience its protein coffee now available at Target. It’s the perfect opportunity to grab a can on your next Target run and see how small shifts, like choosing a better-for-you coffee, can make a big difference in your day.

“We’re thrilled to be on shelves at Target,” the spokesperson shared. “It’s a convenient way to start making better choices, one cup at a time.”

Find the Target location nearest you here: Javvy Store Locator

Read the full article, here.

Email: support@javvycoffee.com