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Articles published by Samba TV

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Samba TV Joins Index Marketplaces to Launch Agentic-curated Media Marketplace Powered by Samba’s First-party Behavioral and Contextual Data
From Samba TV
Via GlobeNewswire
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New Samba TV Report Finds 60% of All TV Time Happens on Streaming
From Samba TV
Via GlobeNewswire
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Aquila Partners with Samba TV to Advance Streaming Video Measurement for First-of-its-Kind Cross-media Platform
From Samba TV
Via GlobeNewswire
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Snap and Samba TV Study Demonstrate Impactful Entertainment Outcomes Across Streaming and Theatrical Releases
From Samba TV
Via GlobeNewswire
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Samba TV and MediaTek Deploy EdgeAI on Connected TVs Globally, Ushering in a New Era of Privacy-preserving, Contextual CTV Advertising
From Samba TV
Via GlobeNewswire
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Samba TV Selects Tenured Adtech and Media Executive to Lead Continued Commercial Growth in DACH and Nordic Regions
From Samba TV
Via GlobeNewswire
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Samba TV Launches Snowflake Native App for Identity Matching to Power AI-Driven Media Analytics and Optimization
From Samba TV
Via GlobeNewswire
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Samba TV Report Finds Advertiser Confidence is Up with 68% of Top 100 Brands Accelerating TV Advertising in First Half of 2025
From Samba TV
Via GlobeNewswire
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Samba TV and Kochava Launch Unified Cross-Platform TV Measurement, Setting a New Standard for Attribution at Scale
From Samba TV
Via GlobeNewswire
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Samba TV’s 2025 State of Diversity on TV Report Exposes Troubling Decline in On-Screen Representation and Advertising Reach
From Samba TV
Via GlobeNewswire
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Samba TV and InfoSum Partner to Power Privacy-Safe, Data-Driven Agentic Media Measurement at Scale
From Samba TV
Via GlobeNewswire
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Samba TV Study Finds Strong Link Between Amazon Ads and Box Office Results, Revealing Important Tactics to Influence Theater-going Audiences
From Samba TV
Via GlobeNewswire
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Samba TV and Acxiom Announce Massive 40-market Global Expansion
From Samba TV
Via GlobeNewswire
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Samba TV Appoints Zac Pinkham to Senior Vice President of International to Accelerate Growth and Expand Market Share Across EMEA and APAC
From Samba TV
Via GlobeNewswire
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Samba TV’s State Of Viewership Report Reveals OTT and Linear Viewership Sets New Record, with Streaming up 56% YoY and Linear Growing at 8%
From Samba TV
Via GlobeNewswire
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Samba TV Brings On Industry Veterans Josh Jacobs And Monte Lutz To Drive Growth And Innovation Amidst Gaining Market Share with AI Technology
From Samba TV
Via GlobeNewswire
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Samba TV Announces Acquisition of Semasio, Strengthening its Position in Contextual Targeting
From Samba TV
Via GlobeNewswire
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Samba TV Partners with IRIS.TV to Unlock Next-gen Contextual Advertising and Measurement
From Samba TV
Via GlobeNewswire
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Samba TV's Political Advertising Report Unveils Deep Swing State Divide Among Presidential Candidate Campaigns
From Samba TV
Via GlobeNewswire
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Samba TV’S State of Viewership Report Reveals Surging Streaming and Dynamic Advertising Opportunities, While Linear Continues Decline
From Samba TV
Via GlobeNewswire
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Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients Through Converged Audience Planning Tool
From Samba TV
Via GlobeNewswire
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Samba TV Studies Find That Snapchat Campaigns Provided 84% Lift in Driving Audiences to Watch TV Shows and Movies
From Samba TV
Via GlobeNewswire
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Samba TV Unveils Groundbreaking GenAI Technology at NewFronts that Provides Actionable Context for Video Advertising
From Samba TV
Via GlobeNewswire
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Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences
From Samba TV
Via GlobeNewswire
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Samba TV Announces Integration with Meta for Lift Measurement
From Samba TV
Via GlobeNewswire
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Samba TV's State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024
From Samba TV
Via GlobeNewswire
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Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel to Form the Most Unified Dataset in the Market
From Samba TV
Via GlobeNewswire
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Samba TV extends Samba AI® to Holistically Measure ROI from Paid Media, Product Placement, and Sports Sponsorship
From Samba TV
Via GlobeNewswire
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Snap Inc. Selects Samba TV as a Preferred Measurement Partner
From Samba TV
Via GlobeNewswire
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Samba TV Study Shows that 2024 Political Advertisers Face Steep Challenges Reaching the Crucial Youth Vote
From Samba TV
Via GlobeNewswire
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