3 Reasons to Avoid ROG and 1 Stock to Buy Instead

ROG Cover Image

Shareholders of Rogers would probably like to forget the past six months even happened. The stock dropped 36.5% and now trades at $65.41. This may have investors wondering how to approach the situation.

Is there a buying opportunity in Rogers, or does it present a risk to your portfolio? Check out our in-depth research report to see what our analysts have to say, it’s free.

Why Do We Think Rogers Will Underperform?

Despite the more favorable entry price, we're sitting this one out for now. Here are three reasons why ROG doesn't excite us and a stock we'd rather own.

1. Revenue Spiraling Downwards

Reviewing a company’s long-term sales performance reveals insights into its quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Over the last five years, Rogers’s demand was weak and its revenue declined by 1.2% per year. This wasn’t a great result and signals it’s a low quality business. Rogers Quarterly Revenue

2. EPS Trending Down

Analyzing the long-term change in earnings per share (EPS) shows whether a company's incremental sales were profitable – for example, revenue could be inflated through excessive spending on advertising and promotions.

Sadly for Rogers, its EPS declined by 14.4% annually over the last five years, more than its revenue. This tells us the company struggled because its fixed cost base made it difficult to adjust to shrinking demand.

Rogers Trailing 12-Month EPS (Non-GAAP)

3. Free Cash Flow Margin Dropping

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

As you can see below, Rogers’s margin dropped by 12.5 percentage points over the last five years. If its declines continue, it could signal increasing investment needs and capital intensity. Rogers’s free cash flow margin for the trailing 12 months was 6.7%.

Rogers Trailing 12-Month Free Cash Flow Margin

Final Judgment

Rogers falls short of our quality standards. After the recent drawdown, the stock trades at 24.9× forward P/E (or $65.41 per share). This valuation tells us a lot of optimism is priced in - we think there are better stocks to buy right now. We’d recommend looking at an all-weather company that owns household favorite Taco Bell.

Stocks We Would Buy Instead of Rogers

The market surged in 2024 and reached record highs after Donald Trump’s presidential victory in November, but questions about new economic policies are adding much uncertainty for 2025.

While the crowd speculates what might happen next, we’re homing in on the companies that can succeed regardless of the political or macroeconomic environment. Put yourself in the driver’s seat and build a durable portfolio by checking out our Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.

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