Hudson Yards may be the moment of truth for how online brands compete in the real world
March 14, 2019 at 11:31 AM EDT
At Hudson Yards in New York, one million square feet will be devoted to retailers ranging from Lululemon and Sephora to Louis Vuitton and Fendi. But it will also include a space dedicated to brands born on the internet, giving them a chance to test the waters.