Playboy’s purchase of Australian lingerie brand Honey Birdette sends shares up 10%
June 29, 2021 at 13:43 PM EDT
PLBY Group Inc.'s acquisition of Australian luxury lingerie brand Honey Birdette Tuesday will add a respected brand to its portfolio, along with expertise in the intimates business, and help extend the parent of Playboy's director-to-consumer business, Canaccord said Tuesday.