Creating Twitter marketing campaigns can be difficult, especially if you don’t know what tools are available to you and how to use them to your advantage. Luckily, there are plenty of free tools out there that can help you with creating unique and engaging tweets, tracking your analytics, and crafting your overall strategy in an effective way that doesn’t require a ton of work on your part. With these five Twitter marketing tools, your Twitter campaign will be off to the right start.
5 Twitter Marketing Tools You Should Be Using
1. Buffer
Buffer is an amazing tool that lets you schedule and publish your tweets ahead of time. This is great for those who want to be consistent with their tweeting but don't have the time to do it all in one sitting. Plus, Buffer gives you analytics so you can see how your tweets are performing. A similar platform to Buffer which is often used as an alternative is Hootsuite. With Hootsuite, you can view all of your tweets in one place, as well as track who's talking about you and what they're saying.
2. SocialOomph
SocialOomph is a great tool for managing your Twitter account because it allows you to do things like schedule tweets in advance and track who unfollows you. SocialOomph allows you to also post in bulk, this is especially useful for Twitter as you need to post consistently throughout the day in order to grow. Bulk tweets help ensure that you are posting at regular intervals without having to check your social media all the time.
3. TweetDeck
As a business owner, you’re always looking for ways to save time and increase efficiency. Enter TweetDeck. This powerful tool allows you to manage multiple Twitter accounts, schedule tweets in advance, track who’s talking about your brand, and more – all in one place. If you’re not using TweetDeck, you’re missing out on a serious time-saving opportunity. With this tool, you can have the latest news at your fingertips without spending hours searching for it. It also enables you to monitor conversations happening about your company or industry with the utmost efficiency. Finally, TweetDeck makes it easy to organise content so that updates are clear and concise for those reading them.
4. Crowdfire
Crowdfire is a powerful Twitter marketing tool that helps you gain followers, track your competition, and find the right influencers to promote your brand. An alternative to Crowdfire is Unmetric. It is one of the best social media analytics found because they are always up-to-date with everything happening on all of your accounts - including keywords used, demographics of those who interact with your content, etc. And their reports include engagement data like shares and click-throughs as well as conversation clusters which break down interactions by region or topic.
5. Bitly
Bitly is a URL shortening service that allows you to track your links and measure their performance. This is valuable for Twitter marketing because it allows you to see how many people are clicking on your links and what kinds of content they're interested in. Plus, it can help you save space in your tweets.
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