Rubio’s Launches New Carnitas Celebrating the Summer of Baja

Summer Perks Include Free Chips & $3 Alcohol

It’s time to celebrate Rubio’s 40^th summer — the summer of Baja — beginning with the launch of tender, slow-cooked Carnitas. Available starting May 31, guests can enjoy the new, bold Baja-inspired Carnitas Macha Two Taco Plate, Carnitas Macha Bowl & Carnitas Macha Burrito. Guests can also get the carnitas on any of their favorites, as a substitute for chicken or steak. For example, choose carnitas on the Burrito Especial or Street Tacos, or atop the California Bowl.

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Starting May 31, guests can enjoy the new, bold Baja-inspired Carnitas Macha Two Taco Plate, Carnitas Macha Bowl & Carnitas Macha Burrito. Guests can also get the carnitas on any of their favorites, as a substitute for chicken or steak. For example, choose carnitas on the Burrito Especial or Street Tacos, or atop the California Bowl. This summer, Rubio's guests can also enjoy $3 alcohol and free chips with any drink purchase, dine in only, every Thursday to Sunday, after 3 pm. (Photo: Business Wire)

“Our new carnitas are grilled to be slightly crispy on the outside while still juicy on the inside, and feature premium cuts of tender pork slow-cooked to perfection,” said Rubio’s Co-Founder Ralph Rubio. “They are marinated with fresh oranges, garlic and onion, and topped with our new signature Salsa Macha — made with ancho and guajillo chiles, roasted pepitas, chipotle peppers, and a squeeze of lime. They are next-level delicious.”

Rubio’s Summer of Baja also features Baja Weekends, kicking off Memorial Day weekend. From May 25 through Labor Day weekend, September 3, guests can enjoy $3 alcohol and free chips with any drink purchase, dine in only, every Thursday to Sunday, after 3 pm. Rubio’s Baja Weekends encourage guests to come in and enjoy a relaxing happy hour, or dinner on Rubio’s patios, while enjoying free chips and cold beers. Plus, Rubio’s is offering new refreshing beverages — Mango Lime Agua Fresca, Jarritos Pineapple, Mandarin and Mineragua, and a new ready-to-drink Seaborn Margarita.

Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Ranked "Number One Best Fish Taco in California" by USA TODAY 10 Best Readers' Choice, Rubio’s serves award-winning, innovative recipes featuring The Original Fish Taco® and a variety of responsibly sourced, grilled seafood. For more information about Rubio’s Coastal Grill and to view the menu, visit Rubio’s, Instagram, TikTok, and Facebook.

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