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Articles published by Comcast Advertising

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Comcast Advertising Makes Traditional TV Biddable for the First Time
From Comcast Advertising
Via Business Wire
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As More Advertisers Seek to Use TV as a Full Funnel Marketing Solution, Comcast Advertising Unveils Several Industry-First, Performance-Based Solutions Across Its Portfolio of Brands
From Comcast Advertising
Via Business Wire
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Comcast Advertising Introduces New AI Platform to Help Small and Local Businesses Create Cost Effective Commercials in Minutes
From Comcast Advertising
Via Business Wire
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Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising
From Comcast Advertising
Via Business Wire
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Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category
From Comcast Advertising
Via Business Wire
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Annual Comcast Advertising Report Finds Reach and Scale Across Multiscreen TV as Top Challenges for Advertisers Heading into 2025
From Comcast Advertising
Via Business Wire
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Syno International Partners with Comcast Advertising to Advance TV Measurement
From Comcast Advertising
Via Business Wire
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Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights
From Comcast Advertising
Via Business Wire
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Comcast Advertising and Comscore Expand Partnership to Provide Increased Accuracy for Identity Resolution in Cross-Platform Measurement for TV Advertising
From Comcast Advertising
Via Business Wire
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Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences for Addressable TV Campaigns Across Linear and Streaming
From Comcast Advertising
Via Business Wire
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Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across Screens to Help Content Owners Improve Discoverability
From Comcast Advertising
Via Business Wire
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Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising
From Comcast Advertising
Via Business Wire
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New Xumo and Comcast Advertising Report Finds 84% of Advertisers Will Increase FAST Investments in 2024 as Consumer Awareness and Usage Reaches New Heights
From Comcast Advertising
Via Business Wire
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Comcast Advertising Report Finds That in Light of Growing Focus on Brand Safety and Transparency, Advertisers are Flocking to Premium Video Environments
From Comcast Advertising
Via Business Wire
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New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
From Comcast Advertising
Via Business Wire
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Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape
From Comcast Advertising
Via Business Wire
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Comcast Advertising Names James Rooke President
From Comcast Advertising
Via Business Wire
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New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming
From Comcast Advertising
Via Business Wire
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Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising with the Relaunch of its AudienceXpress Brand
From Comcast Advertising
Via Business Wire
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Comcast Advertising Appoints Tracey Kopper-Hourin to Lead Global Human Resources and Customer Experience
From Comcast Advertising
Via Business Wire
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Comcast Advertising Appoints Rick Mandler as VP, Growth Strategy
From Comcast Advertising
Via Business Wire
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Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience
From Comcast Advertising
Via Business Wire
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