SAN FRANCISCO, CA / ACCESS Newswire / December 22, 2025 / Nail It San Francisco, the top-notch spot for nail care and growing strategically at the center of the city, is quite hopeful of its new professional nail-tech training program. Led by the founder and master nail technician Irina Evglevskaya, this new initiative wishes to raise the level of nail art in San Francisco by revealing the secrets of the Russian manicure techniques.

Irina is a renowned expert of over 20 years in the beauty industry who has gained her fame as one of the frontline professionals in the advanced nail care sector. Irina didn't start Nail It Studio with investors, a franchise playbook, or a perfectly timed launch. She started the way most small-business owners do: with a skill, a standard, and a vision to bring a new salon service to San Francisco. Before the first client ever sat down, she was scouting locations, negotiating the lease, budgeting for build-out and equipment, and making sure every detail was handled the right way. In the beginning, it was just her and her husband, and a constant cycle of reinvesting and tighter technique until the business began to grow one referral at a time.

Irina's long-term vision goes beyond her own appointment book. She wants Nail It Studio to be a place where the craft is shared, not guarded, so she built training into the business on purpose. In her view, teaching her Russian manicure technique doesn't "create competition," it raises the standard: "If my work can be taught, it means it's real," she says, describing classes as a way to spread disciplined prep, safer practices, and consistent results across the industry. It's a bold move, training people who could become her competitors, but Irina believes reputation travels farther than secrecy. "The goal isn't to be the only one," she says. "It's to be the reason the Bay Area gets better."

What is a Russian Manicure and Why is it Becoming Popular?

A Russian manicure is known as a dry manicure that uses an electric file and specialized bits to refine the cuticle area and nail plate, aiming for a clean, seamless finish that makes the polish look like it's growing straight out of the nail bed.

The Russian manicure has gained tremendous popularity because of its method that is so precise and detail-oriented that it seems impossible to achieve anything but a perfect and seamless finish. Today, the technique has become a trending subject on social media, and it has become a must-have service in San Francisco. Nail It, through this training program, wants to open the door for future nail artists by giving them hands-on training of this revolutionary technique that will inspire them with self-confidence.

The training program will include all the important areas like sanitation discipline, tool handling, and product knowledge to make sure that each student comes out with a broad and deep understanding of the art. Formerly a renowned master at Worklab and owner of the Ukrainian-based salon Nail City, Irina said that students will be provided with a nurturing environment to learn the "why" of each step thus the culture of quality and professionalism will be promoted.

That level of prep is also why it's become so photogenic. Beauty publications have spotlighted the trend for its "surgically precise" look and the perception of longer-lasting results compared with standard gel services, while also noting that it's a technique that depends heavily on skill and training. Nail It leans into that exact idea, promoting "expert care" and emphasizing both services and training as a single ecosystem.

Join us and experience the best San Francisco nail salon in CA until then at Nail It!

About Nail It

Irina Evglevskaya started Nail It Studio in San Francisco, which is now recognized as the foremost nail salon and training center where Russian manicures and advanced nail techniques are practiced. Situated close to Market Street and Montgomery Station, the salon emphasizes accuracy, aesthetic appeal, and the empowerment of both individuals and professionals by means of the perfect nail treatment and training.

For more information on our services or to enroll in the training program, please visit https://nailit.studio.

Media Details
Contact Person Name: Irina Evglevskaya
Contact Phone: (650) 223-5159
Contact Email: info@nailit.studio
Instagram: @nailit.sf
City & Country: 16 Jessie St, San Francisco, CA 94105
Media Provider: YAN Marketing LLC

SOURCE: Nail It