New campaign captures ‘Rocky Mountain strong’ spirit, features NFL legend Ryan Harris and local college athletes

Donor Alliance, the federally designated organ procurement organization serving Colorado and Wyoming, today announced the rollout of its "Check the Box" campaign in Colorado. The campaign features prominent local voices including former Denver Broncos player and NFL Super Bowl champion Ryan Harris and local college athletes, encouraging residents to register as organ, eye, and tissue donors.

The comprehensive campaign will reach Coloradans through billboards, digital advertising, social media, and community partnerships, all bringing to life the organization's refreshed Rocky Mountain Strong brand theme. Residents will also see refreshed materials at Department of Motor Vehicles locations throughout Colorado, where more than 60% of residents have made the life-saving decision to become organ and tissue donors.

"The updated look and feel for our new campaign truly represents the spirit of our community,” said Jennifer Prinz, president and CEO of Donor Alliance. “’Rocky Mountain Strong’ reflects the strength, compassion, and resilience of the Coloradans that make life-saving organ, eye and tissue donation possible. ‘Check the box’ is how we put that spirit into action. By making the decision to check the box 'YES,' you are giving hope to the nearly 1,300 people waiting for a life-saving transplant right here in Colorado."

To celebrate the release of the new campaign, throughout the month of November, Donor Alliance will host in-person events and ribbon cuttings at DMV offices across the state to unveil the new campaign and honor the DMV employees who play a vital role in saving lives through donation every day.

The "Check the Box" campaign emphasizes that everyone can register to be an organ, eye and tissue donor, and when you check the box YES, one day you may save someone's life. The campaign's tagline, "Think Inside the Box," underscores how one simple decision at the DMV can create a ripple effect of hope. For every YES box checked, there are 75 of our neighbors who have a chance to heal. Someone who rides down the same streets. Roots for the same team. Simple for you. Life-changing for them.

For more information or to register online, visit www.DonorAlliance.org or DonateLifeColorado.org.

About Donor Alliance

Donor Alliance is a non-profit organization dedicated to saving and healing lives through organ and tissue donation for transplantation in Colorado and most of Wyoming. As a federally designated organ procurement organization – one of 55 in the U.S. – Donor Alliance serves more than 6.3 million residents and more than 100 hospitals. Donor Alliance walks alongside the family during the organ recovery process and ensures their loved one’s gifts are safely received at transplant centers in a timely manner. Donor Alliance also facilitates tissue donation to save and heal more lives across our community.

In addition, the organization maintains partnerships with hospitals and manages the Donate Life Colorado and Donate Life Wyoming registries, which are symbols of the cause. Through Donate Life, Donor Alliance educates residents on the lifesaving benefits of donation, inspiring them to register. For more information, please visit DonorAlliance.org.

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