KEH Camera, the North American leader in buying, selling, and trading pre-owned camera gear since 1979, today launched Better Trade™ by KEH, a program that makes trading simpler and more flexible while delivering more value than ever before for those looking to trade equipment.

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KEH Camera

Better Trade™ by KEH provides full-value quotes, a 5% KEH bonus toward KEH Certified™ Pre-Owned gear, and all national and KEH-exclusive manufacturer trade-in bonuses on the latest camera gear models. Every trade unlocks these benefits, while also extending the life of gear for the next generation of creators.

“Better Trade™ reflects KEH at its core, a trusted partner for photographers and videographers, including creators, who want the best value for their gear and the confidence that comes from working with experts,” said Glenn Kaufman, chairman and CEO of KEH Camera. “We designed our program to reward customers with the greatest value in the market, all while strengthening the circular economy we pioneered in the camera industry.”

A New Standard in Trading and Upgrading

Better Trade™ by KEH combines fast quotes, quick payouts, expertise, and 45 years of trust across every step of the process with more product offerings and trade bonuses than anywhere else. KEH delivers unmatched value with every trade.

More Money: Customers get more value out of every trade, with full-value quotes, plus a 5% bonus toward KEH Certified™ Pre-Owned gear, plus all national and KEH-exclusive manufacturer trade-in bonuses on the latest gear.

More Selection: Only KEH carries the largest selection of certified pre-owned photo and video gear in North America, and accepts trades of more brands and equipment types than any other retailer including Canon, Sony, Fujifilm, Nikon, Leica, Zeiss, Tamron, Sigma, and more.

More Experience: Get fast, accurate quotes, and expert advice from KEH Certified™ Pros, industry experts with hundreds of years of experience working with products from every manufacturer. Customers get fast, accurate quotes, and expert advice from KEH Certified™ Pros, industry experts with deep knowledge across every major brand. Whether trading in or purchasing, creatives can trust their gear is in expert hands– carefully evaluated, certified, and ready for its next chapter.

Sustainability Meets Innovation

Every trade through KEH helps extend the life of high-quality equipment and reduce electronic waste—reinforcing KEH’s long-standing mission to keep great gear in circulation. In fact, to date, KEH has kept more than 275,000 pieces of equipment out of landfills and into the hands of creators.

“Better Trade™ is driven by delivering more value to everyone participating in photography or videography, and also supports our mission of creating a better future for creators of every level,” said Kaufman.

About KEH Camera

Founded in 1979, KEH Camera is the North American leader in buying, selling, and trading pre-owned camera gear. As the most trusted name in recommerce for photo and video equipment, KEH offers unmatched selection, expert inspection, and KEH Certified™ assurance on every piece of gear. Through its commitment to quality, flexibility, and sustainability, KEH continues to empower creators worldwide to trade, upgrade, and capture more — all while keeping great gear in circulation. For more information, visit www.keh.com/sell

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