Brüush Appoints New Chief Financial Officer

VANCOUVER, BC / ACCESSWIRE / April 4, 2023 / Bruush Oral Care Inc. (NASDAQ:BRSH) ("Brüush" or the "Company"), a direct-to-consumer leader in the oral care category, has appointed Mandeek Manhas as the new Chief Financial Officer, the Company announced today.With an extensive background in finance and accounting, Mr. Manhas brings over 17 years of experience to this role.

Prior to joining Brüush, Mr. Manhas held leadership positions in two reputable organizations, including a private real estate company with over $2.5 billion in asset value and a publicly listed, multi-national mining company with advanced development stage and exploration projects. Mr. Manhas has also spent eleven years in audit with major accounting firms, working with small to mid-market cap corporations listed on Canadian and US exchanges with a focus on the mining and technology sectors. Mr. Manhas is a chartered accountant and earned a Bachelor of Commerce Degree from the University of British Columbia.

Commenting on the appointment, Alan MacNevin, Chief Operating Officer, stated, "We're thrilled to have Mandeek join the Company. We'll benefit greatly from his financial expertise, and I personally look forward to having him as a strong partner in building this business."

Mr. Manhas expressed his enthusiasm in joining the Company, stating, "I am excited to be joining Brüush as its new CFO at this critical point during its first year as a public company. I look forward to working closely with the team to drive financial excellence and support the Company's growth objectives."

About Bruush Oral Care Inc.

Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, we are an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. We are an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. We developed the product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. Starting in the second quarter of 2023, we plan to expand our portfolio with the launch of several new subscription-based consumable oral care products, including toothpaste, mouthwash, dental floss, a whitening pen, as well as an electric toothbrush designed for kids. We are rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.

For more information on Brüush visit: https://bruush.com

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Safe Harbor Forward-Looking Statements

This press release of Bruush Oral Care Inc. contains "forward-looking statements". Words such as "may", "will", "could", "should", "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" and other comparable terminology are intended to identify forward-looking statements. For example, the Company is using forward-looking statements when it discusses its vision, its strategy, and its products. Forward-looking statements are not historical facts, and are based upon management's current expectations, beliefs and projections, many of which, by their nature are inherently uncertain. Such expectations, beliefs and projections are expressed in good faith. However, there could be no assurance that management's expectations, beliefs and projections will be achieved, and actual results may differ materially from what is expressed or indicated by the forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the forward-looking statements. Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to update forward-looking statements to reflect actual results, subsequent events or circumstances, changes in assumptions or changes in other factors affecting forward-looking statements except to the extent required by applicable securities laws. If the Company does update one or more forward-looking statement, no inference should be drawn that the Company will make additional updates with respect thereto or with respect to other forward-looking statements.

Investor Relations Contact:

Colette Eymontt
TraDigital IR
colette@tradigitalir.com

SOURCE: Brüush Oral Care Inc.