NEW YORK, NY / ACCESSWIRE / May 14, 2024 / One year after announcing its generative AI feature Digital Twins, customer insights platform Native AI is introducing big enhancements to their flagship product. Digital Twins are clones of actual humans derived from verified customer reviews, interview transcripts, market research studies, or other high-quality data sets. Using RAG, or Retrieval-Augmented Generation, Digital Twins can reference first party data for highly accurate responses, as well as other third party data sets to provide predictive responses based on consumers with overlapping attributes and preferences.
The most obvious enhancement is the introduction of near-immediate responses. Historically, researchers have had to wait for days, weeks, or even months to gather individual's responses at scale. With Native AI, users can gather insights instantaneously allowing them to make data-driven decisions with precision and at a moment's notice.
Digital Twins are also becoming more conversational. Within a Thread (chat window), Native AI partners have the ability to ask follow-up questions to Digital Twins, which includes the context of previously-asked questions. This can be very helpful for diving deeper into the motivations behind initial answers without having to start a conversation over. "Our partners should not have to become experts in research or in AI prompting," says Native AI CEO Frank Pica. "We wanted to provide a much more intuitive user experience so anyone can get the most out of the technology and insights."
The third major user enhancement is the ability to choose from a wide selection of visualizations to display the Digital Twin responses. Native AI clients have indicated that they need to share insights from the platform both internally and externally, and this feature makes it easier to export data in a table or a variety of charts.
Native AI has also created new ways to generate and adjust Digital Twin audience segments, share Digital Twin Threads between platform users, and connect more seamlessly between the insights dashboard and Digital Twins. "We will continue to invest in Digital Twins as the primary mechanism for clients to dig deeper into insights surfaced from our Natural Language Processing engine" says Native AI COO Sarah Sanders.
Recently, Native AI introduced a Synthetic Output Slider to control hallucination and toggle between "High Fidelity" to source data or "High Creativity" for more predictive exercises related to human behavior. "Digital Twins can be used for both descriptive and predictive analytics use cases" says Native AI Head of Data Science Enes Gokce. "When clients upload huge data sets, even asking questions on the High Fidelity setting can wield some interesting trends that may be easy to miss by reading each response manually."
To learn more about how Native AI can help you make the most of your customer data, visit gonative.ai.
Contact Information:
Company: Native AI
Address: 446 Broadway, 2nd Floor
Email: info@gonative.ai
Website: https://gonative.ai
SOURCE: Native AI
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