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Originally Posted On: https://www.msn.com/en-us/money/smallbusiness/making-with-b2b-content-writing-a-guide-for-freelance-writers/ar-AA1lhu8R
It’s estimated that there are a little over 54,000 writers found in the United States. However, if you’re a freelance content writer, it can often feel like there are a lot more than that. It seems like content wells for traditional business-to-consumer writing are starting to dry up.
And when you add to that disruptive new technology like AI writing it’s no wonder that many freelance writers are looking to diversify. One answer to making more money lies in B2B content writing.
But what exactly is this type of writing? And how do you get started with it? In this guide, we’ll quickly go over some of the basic facts of this important type of content marketing.
What Is B2B Content Writing?
When most people think of a business model, they tend to picture a traditional B2C (business-to-consumer) operation. B2B, which stands for business to business, flips that model by offering goods and services to other businesses instead of traditional consumers.
B2B businesses might offer shipping, packaging, equipment, space, or buildings to other businesses to streamline their operations. As such, B2B content writing involves marketing toward an incredibly specific consumer.
Traditionally, with content writing you usually want to try to appeal to as large a demographic as you’re able. B2B writing knows that most people won’t care about the latest developments in tractor technology.
However, there’s a small subset of farming companies that certainly do care. So B2B writing is a lot more technical than the average B2C client.
You’ll need to do a lot more research to sound qualified. However, as we’ll see there are a lot of benefits that come with taking on this kind of writing work.
How You Can Make More Money With B2B Content Writing
Like any freelance service, you’ll typically get out of them what you put in. The more writing you do, the more money you make.
That being said, there are some reasons why B2B writing can bring in some extra cash over B2C. In this section, we’ll go over some of the reasons why this can be a more lucrative field.
Businesses Are Searching for Your Content
Businesses are much more likely to be searching for your content than consumers. Part of this is the expensive nature of a lot of B2B products. For example, let’s say a restaurant needs a new fryer.
They’re going to spend a lot more time researching this, and reading content than the average consumer. That’s because this type of industrial kitchen equipment costs thousands of dollars. So how does this translate to more money for you, the writer?
Think about the millions of different B2B businesses out there, all with plenty of marketing money to spend on freelance writers. A dependable B2B writer can be harder to find than a B2C one. As such, you can get a lot more business.
More Stable Work
In addition to the amount of work, you’ll also find that B2B companies are more eager to hang on to your talents. Even B2C clients don’t like constantly going through the interview process to find new writers.
However, for B2B clients it’s even worse because not only do they have to find a good writer, but also one with experience in their field. As such, with B2B content writing you’re more likely to have long-term work that lasts for at least a year, and usually quite longer if you’re good.
Better Pay
B2B clients are much more likely to pay higher rates to their writers. This is just the nature of the business. Good B2B writers are harder to find, so businesses reward their talents with higher pay.
This is in contrast to B2C writing which usually requires writing at lower rates until you’re skilled enough to charge more.
How to Write B2B Content
The first thing you need when writing B2B content is an industry to focus on. It isn’t enough to be a B2B writer. You need to be a healthcare technology B2B writer or a restaurant equipment B2B writer.
This shows your prospective clients that you’re specialized enough in B2B topics related to their industry. Next, you’re going to need to demonstrate this specialized knowledge.
To do that you’ll need to immerse yourself in their world. Learn to speak their language by memorizing industry jargon. Stay up-to-date on the latest trends that affect your clients.
And, most importantly, know the client you’re selling to. What kind of information are they looking for? How can your content reach them best?
These are all questions you should be asking with each piece you write. Remember that it will take you a while to get good at B2B writing. But once you do, the work won’t stop coming.
Bring a Professional Toolset to the Table
B2B companies will often only work with experienced professionals. One way you can demonstrate your experience while distinguishing yourself from other candidates is through your professional toolset.
First, you should have a project management software that you use. This will show the B2B client that you can stay on a strict schedule while juggling multiple projects at the same time.
Ideally, you should also have a set of research tools related specifically to the B2B industry that you’re targeting. For example, if you were writing for healthcare companies, you might want to subscribe to some publications that give you the latest break news in the health industry.
We also recommend that you check out this Invoice Simple invoice generator. That way, you can quickly bill your clients and provide them with the freelance invoice they’ll need for tax purposes.
Want More Freelance Writing Content? Keep Exploring
We hope this guide helped you learn more about how B2B content writing can help make you more money as a freelance writer. However, it’s important to note that this will take time.
It can be difficult to find a client willing to give you the time of day if you don’t have B2B experience. So hone your skills and look for an entry-level opportunity.
That way, you can gain the experience to attract bigger clients. Want more job advice? We’ve got plenty of similar content on our website so keep exploring to find it.
This article is published by NYTech in collaboration with Syndication Cloud.
