JEFFERSON, GA, December 06, 2025 /24-7PressRelease/ -- Georgia-based entrepreneur David Wiley, founder of Belief Marketing Services and Cash In Time Ministries, is using insights from his newly released interview to raise awareness about a growing crisis facing families across the state: the lack of immediate, practical support for those living on the financial edge.
Wiley, who has spent decades serving both business clients and vulnerable families, says the need for local, person-to-person assistance has never been greater.
"People don't realise how close many families are to a crisis," Wiley says. "Sometimes it's one flat tyre, one late paycheque, or one medical bill that pushes someone over the edge."
According to the Federal Reserve's Economic Well-Being Report, 37% of Americans cannot cover a $400 emergency, and the National Energy Assistance Directors Association reports that over 25 million households fell behind on utility bills in the past year.
Wiley sees these struggles firsthand through Cash In Time Ministries, the nonprofit he founded to provide rapid, small-scale assistance—covering groceries, rent, or urgent utilities when families have nowhere else to turn.
"A lot of people think helping requires starting a charity or giving thousands," Wiley notes. "But most of the impact comes from small actions. Checking on a neighbour. Paying a bill for someone who's trying their best. Showing up when it matters."
In his interview, Wiley shared how his own experiences shaped this perspective—growing up in a Marine household, leading as a two-time All-American athlete, building businesses from the ground up, and coaching youth sports for nearly a decade.
"Small details create big change," he says. "It's true in business, in coaching, and in life. The little things add up."
What People Can Do Today
Wiley encourages individuals across Georgia—and beyond—to look around their own communities and take simple steps to support someone who may be struggling:
Check in on a neighbour or coworker who seems overwhelmed
Offer to cover a small, urgent need for a family in crisis
Be present for someone who doesn't have a safety net
"Every community has people who are trying hard but falling behind," Wiley says. "You don't need a big platform to make a real difference. Just choose one person and start there."
David Wiley is an entrepreneur, former two-time All-American athlete, and founder of Belief Marketing Services. He specialises in data-driven claimant generation in the legal industry and leads Cash In Time Ministries, a nonprofit supporting families facing urgent financial crises. Based in Metro Atlanta, he is recognised for his commitment to practical service, community support, and steady, focused leadership.
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