December 5, 2025 — Nine Group, a Web3 lifestyle ecosystem, successfully held its global launch conference in Kuala Lumpur. This conference marks a significant milestone event. At the event, Nine Group officially unveiled its ecosystem blueprint centered on “Experiential RWA” (RWA 2.0), announced that its ecosystem product 9fi.io is now officially open for registration, and that the $9 token has officially launched and begun trading on major global platforms. As one of the conference’s highlight moments, Nine Group completed an on-site signing ceremony with e-commerce giant JD.com, confirming that both parties will begin deep strategic cooperation starting from the Malaysian market, jointly exploring the integration of Web3 payments and e-commerce scenarios. Meanwhile, the limited-time seed round investment channel for early community participants has opened for registration on the official platform 9Fi.io, marking the official start of building a Web3 value network supported by real-world assets and centered on high-quality experiences.
01 | Market Performance: $9 Token Launch with 1450% Surge
The Kuala Lumpur launch event attracted numerous industry leaders and community pioneers. The conference’s biggest highlight was the official launch of its ecosystem token $9, along with the simultaneous opening of seed round financing registration.
The market responded extremely enthusiastically to Nine Group’s RWA 2.0 model of “physical assets + experiential consumption.” As the conference progressed, market sentiment was completely ignited. The $9 token demonstrated strong explosive power after launch, with daily trading volume rapidly breaking through $1.2 million. The token price completed an astonishing rally, soaring from $0.11 to $1.44, recording a massive surge of over 1450% (data source: ave.ai). This not only demonstrates the market’s high recognition of its asset foundation and business model, but also shows the capital market’s strong confidence in Nine Group’s future value.
On-chain trading data reflects that the ecosystem token $9 is actively traded with sufficient market liquidity, and long-term buying power remains consistently solid, indicating that a large number of new investors are actively positioning themselves. The market not only understood Nine Group’s story but also cast a vote of confidence with real capital.
$9 Contract Address (BSC): 0xff0ffd03db6916ad786abadf1a7306aafa87a905
Official Registration Platform: 9fi.io
The limited-time seed round investment channel for early global community participants has opened for registration through the official and only platform 9Fi.io, providing scarce early-stage benefits for ecosystem co-builders.
02 | Ecosystem Blueprint: Building a Three-Layer “Asset-Token-Payment” Value Loop
At the conference, Nine Group systematically elaborated on its core strategy that distinguishes it from traditional Web3 projects: a “three-layer value loop” based on high-value physical assets, with the $9 token as the value bridge, and seamless payment as the experience tool.
RWA Value Foundation (Asset Layer): Nine Group’s value is built on a series of high-end entertainment venues with high cash flow and tokenization potential. These physical revenue streams provide continuous value support and a solid counter-cyclical moat for the $9 token.
Equity Bridge (Token Layer): The $9 token is the credential for users to enter the NINE ecosystem and enjoy top-tier RWA experiences. It integrates “membership identity,” “consumption benefits,” and “governance rights,” transforming every offline experience into digital assets that can be accumulated and appreciated.
Seamless PayFi Application Layer (Payment Tool): Through payment solutions like Pay9, Nine Group is breaking down the barriers between crypto assets and real-world consumption. Combined with strategic partnerships with giants like JD.com, Nine Group is committed to enabling users to directly use on-chain assets for daily consumption at millions of merchants globally, achieving the practicality of “hold to consume, experience equals value.”
03 | Strategic Innovation: Defining the Experiential Value of “RWA 2.0”
Nine Group formally proposed the “RWA 2.0” concept at the conference, aiming to lead the RWA track from the 1.0 era of purely pursuing yield to the 2.0 era that emphasizes “emotional returns” and “social returns.”
Unlike the RWA 1.0 model in the market that tokenizes “cold” financial assets such as U.S. Treasury bonds and rental income, Nine Group focuses on “experiential assets” with high cultural added value, such as top-tier clubs and celebrity IP. In the Nine Group ecosystem, users are no longer passive “digital landlords” but active “experiencers” and “value co-builders” of the ecosystem.
This new narrative aims to attract crypto elites who not only care about financial returns but also pursue high-quality lifestyles and unique social circles. Through the $9 token, users can capture and trade these previously difficult-to-quantify “soft values.”
Nine Group is inviting community builders worldwide to join together in turning the grand vision of “Experiential RWA 2.0” from blueprint to reality, jointly leading Web3 asset narratives into a new value dimension.
About Nine Group
Nine Group is the world’s first entertainment and IP tokenization platform that integrates PayFi technology with the RWA model, connecting the crypto world with real-world entertainment to create an integrated experience of “payment freedom, premium entertainment, and wealth appreciation” for high-end users.
Users can participate in revenue sharing and governance decisions through tokenized IP, AI intelligent matching, and SocialFi mechanisms. Nine Group connects real-world assets with the Web3 world through a closed-loop structure of “consumption—payment—staking,” revolutionizing the traditional entertainment industry model, empowering creators and brands, creating revenue opportunities for fans, and opening up a new Web3 lifestyle.
Official Website: https://nine.fun
X (Twitter): https://x.com/NineGroupGlobal
9Fi.io (Token Purchase/Wealth Management Main Site): https://9fi.io/
$9 Contract: 0xff0ffd03db6916ad786abadf1a7306aafa87a905
