New Solution from CPIยฎ Helps Issuers Unlock the Potential of a Complementary Digital and Physical Issuance Strategy
CPI Card Group Inc. (Nasdaq: PMTS) (โCPIโ or the โCompanyโ), a payment technology company and leading provider of credit, debit and prepaid solutions, today unveiled its Push Provisioning service. This new dynamic solution facilitates the tokenization of a Mastercardยฎ debit and credit card through in-app provisioning to a large network of mobile wallets including Apple Payยฎ, Google Payโข, Samsung Payยฎ and Click to Pay.
Issuers are recognizing the importance for some consumers of complementing a physical card issuance strategy with a provisioning solution that supports mobile wallet usage. CPIโs Push Provisioning solution enables issuers to overcome internal challenges, such as a lack of resources and limited infrastructure, to be able to offer a mobile payment solution as part of an omni-channel experience for cardholders.
โSome consumers view the provisioning of payment card credentials into mobile wallets as an expected part of their experience and an issuerโs value proposition,โ said Lane Dubin, SVP and General Manager, Prepaid, Personalization Solutions and Instant Issuance for CPI Card Group. โIssuers need to be able to compete in mobile arenas โ not only for the revenue opportunity, but also for the success of their overall issuance strategy. Weโre thrilled to introduce Push Provisioning to support issuers in this effort.โ
With CPI as their technology partner, issuers can adopt a push provisioning strategy that delivers a satisfying, on-demand customer experience for cardholders. Through the Companyโs robust digital infrastructure and existing relationships, CPI frees issuers from the complex back-end responsibilities and constant maintenance that in-house push provisioning would otherwise require. Issuers are able to provide cardholders with a custom-branded mobile wallet experience, all while CPI accommodates cardholders when they change their preferred app or mobile wallet by constantly expanding compatibility.
To learn more about CPIโs Push Provisioning, click here.
About CPI Card Groupยฎ
CPI Card Groupยฎ is a payment technology company and leading provider of credit, debit and prepaid solutions delivered physically, digitally and on-demand. CPI helps our customers foster connections and build their brands through innovative and reliable solutions, including financial payment cards, personalization, and Software-as-a-Service (SaaS) instant issuance. CPI has more than 20 years of experience in the payments market and is a trusted partner to financial institutions and payments services providers. Serving customers from locations throughout the United States, CPI has a large network of high security facilities, each of which is registered as PCI compliant by one or more of the payment brands: Visa, Mastercardยฎ, American Expressยฎ and Discoverยฎ. Learn more at www.cpicardgroup.com.
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Contacts
ICR Inc. for CPI Card Group
Sourav Das
203-682-8283
media@cpicardgroup.com
