Leading Prestige Beauty Brand Expands Sephora Partnership to Include U.S. Stores & Online in Early 2026
MยทAยทC Cosmetics, the #1 prestige makeup brand globally, today announced its plans to launch in select U.S. Sephora locations and at Sephora at Kohlโs in the U.S. in early 2026. This retail expansion allows MยทAยทC to bring its high-performance products, artistry leadership, and unwavering commitment to inclusivity to even more beauty consumers nationwide.
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โThis strategic collaboration is the result of years of successful partnership with Sephora in global markets, and we are proud to debut MยทAยทC with Sephora in the U.S. for the first time in early 2026,โ said Tara Simon, President, The Americas, The Estรฉe Lauder Companies. โWe are deeply committed to delivering Sephora U.S. clients a dynamic shopping experience โ both in-store and online โ while continuing to innovate, inspire creativity and build community.โ
โTogether, MยทAยทC and Sephora share a core belief that beauty is for everyone, and this partnership reflects our mutual dedication to empowering all individuals to limitless self-expression,โ said Aรฏda Moudachirou-Rรฉbois, SVP and Global General Manager, MยทAยทC Cosmetics. โWe look forward to welcoming new consumers to the MยทAยทC community โ a community which is highly inclusive, bound together by creativity and their love for makeup. We canโt wait to strengthen our connection with MยทAยทC fans across the U.S.โ
โWe are thrilled to expand our partnership with MยทAยทC, giving all Sephora U.S. shoppers access to one of the most iconic brands in beauty,โ said Carolyn Bojanowski, EVP Merchandising at Sephora U.S. โMยทAยทCโs longstanding commitment to innovation, creativity, and self-expression mirrors our mission and delivers an exciting evolution of artistry offerings for our customers. We look forward to driving continued growth together.โ
MยทAยทC is the pioneering makeup authority for all. Since its founding in 1984, the brand has been celebrated for its high-performance makeup and professional-grade products that continue to serve the demand of beauty consumers, professional makeup artists and everyday consumers of all ages, all races, and all genders. With ground-breaking initiatives like MยทAยทC VIVA GLAM, its iconic, philanthropic campaign that has raised more than $535 million USD worldwide, the brand continues to lead with purpose and make an impact on its communities at scale.
Follow @maccosmetics and @sephora on social to stay informed on further launch details.
ABOUT MยทAยทC COSMETICS
MยทAยทC (Make-Up Art Cosmetics) is a leading brand of professional cosmetics and part of The Estรฉe Lauder Companies Inc. Since its creation in Toronto, Canada, over 40 years ago, the brandโs popularity has grown through a tradition of word-of-mouth endorsement from Makeup Artists, models, photographers and journalists around the world. MยทAยทC is now sold in over 130 countries/territories worldwide. Follow MยทAยทC on Instagram, TikTok, X, Snapchat, Pinterest and Threads (@MACcosmetics); become a MยทAยทC fan on Facebook (facebook.com/maccosmetics); follow MยทAยทC on Instagram (instagram.com/maccosmetics); and watch MยทAยทC videos on YouTube (youtube.com/maccosmetics). For a MยทAยทC location near you, visit MACcosmetics.com.
ABOUT THE ESTรE LAUDER COMPANIES
The Estรฉe Lauder Companies Inc. is one of the worldโs leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The companyโs products are sold in approximately 150 countries and territories under brand names including: Estรฉe Lauder, Aramis, Clinique, Lab Series, Origins, MยทAยทC, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frรฉdรฉric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
ABOUT SEPHORA
Sephora is the worldโs leading global prestige beauty retail brand. With 50,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the worldโs most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of more than 300 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customersโ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.
Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us.
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Contacts
MยทAยทC Cosmetics
Jenna Dalto, jdalto@maccosmetics.com
Sephora
sephorapr@devriesglobal.com
