The Indianapolis-based marketing technology company gives multifamily marketers a faster, smarter way to manage spend, measure performance, and prove results.

PERQ, an Indianapolis-based marketing technology company built for multifamily, today announced the launch of PERQ Pulse, the first centralized platform designed specifically for multifamily marketing teams.

In an industry where every department has a core system such as a PMS for operations or a CRM for leasing, marketing has long been the missing piece. Until now, marketing teams have lacked a dedicated platform to manage programs, measure results, and connect spend to performance. They have been forced to rely on spreadsheets, vendor dashboards, and manual reports to understand what is working.

PERQ Pulse changes that. Built as the marketing command center for multifamily, Pulse brings together everything teams need to see performance, control spend, and take action in real time.

Pulse was created in direct response to what multifamily marketers have been asking for: one place to connect data, manage spend, and operate more efficiently across every property and channel. It helps marketers move faster, collaborate better, and clearly show how marketing drives results.

The platform includes three core modules. Spend Tracker shows where marketing dollars are going and how they perform. Performance Reporting delivers campaign and lead insights in real time. Data Hub connects marketing and leasing data across systems to create a unified view of performance.

To turn insight into action, Pulse introduces new AI Agents that act as on-demand analysts. They scan performance data, identify trends, and automatically surface key takeaways and summaries. By simplifying analysis and reporting, these Agents save teams hours each week while giving them the confidence to make smarter and faster decisions.

"Every department in multifamily has a platform, a PMS for operations and a CRM for leasing, but marketing has never had a dedicated system to manage and measure its performance," said Josh Medley, Vice President of Product at PERQ. "Pulse changes that. It gives marketing teams their own command center, one place to see results, control spend, and act with purpose."

"Marketing teams have been flying blind for too long," said Scott Hill, CEO and Co-Founder of PERQ. "Pulse gives them visibility and control. It turns marketing from a reactive function into a proactive growth engine."

Article Student Living, an early adopter of PERQ Pulse, shared how the platform has already improved their marketing visibility and efficiency.

“Before Pulse, we spent hours pulling spend data and trying to align it with performance reports,” said Christopher Bartlett, Vice President of Marketing and Communications at Article Student Living. “Now, we can see what’s driving results in real time, allowing us to invest smarter and give performance visibility to our property, executive, and asset management teams.”

The launch of PERQ Pulse comes at a time when multifamily operators are demanding more accountability and efficiency from their marketing investments. With tighter budgets and fragmented systems, Pulse gives marketers what has been missing: a dedicated platform to run marketing operations, measure results, and align with leasing and operations in real time.

PERQ Pulse will make its official debut at OPTECH 2025, the multifamily industry’s premier annual conference focused on technology and innovation. Attendees can experience live demos of the full platform, including Spend Tracker, Performance Reporting, and Data Hub. They can also explore how Pulse helps multifamily teams gain greater visibility into performance, spend, and ROI. To schedule a meeting or private demo during the show, visit www.perq.com/how-it-works/pulse.

About PERQ

PERQ is an Indianapolis-based digital marketing platform built for multifamily. The company helps property management teams generate, engage, and convert more qualified leads through smarter lead and lease generation. By connecting paid search, website engagement, and performance reporting in one platform, PERQ gives marketing and operations teams the visibility, confidence, and insights to drive results and reduce cost per lease. Learn more at www.perq.com.

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PERQ Pulse gives multifamily marketers a dedicated platform to manage spend, measure performance, and prove results, finally bringing marketing its own command center.