Bold, iconic and unapologetically fierce – Mattel’s all-female lineup is the first wave of collectibles set to debut at San Diego Comic-Con 2025, with a select item offered exclusively on-site

Mattel Creations returns to San Diego Comic-Con with a fierce and fabulous trio of products that spotlight bold female icons across beloved franchises. Featuring show-stopping characters from Monster High® and Hot Wheels®, these collectibles are a tribute to strong, stylish and standout female characters who lead with confidence and charisma – in the Mistress of the Dark™ spotlight, beyond the candy-coated grave, and on the Mario Kart track.

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Nightmares really do come true! Monster High once again teams up with the Mistress of the Dark™ to conjure an unforgettable Skullector Elvira Doll.

“This lineup of collectibles salutes the fearless, fashion-forward and cherished female characters that continue to break boundaries,” said Nick Karamanos, senior vice president, Mattel Creations & Entertainment Partnerships at Mattel. “From gothic glam to gaming icons, these collectibles honor the fan-favorite heroines from the franchises our fans know and love.”

Monster High® Skullector™ Elvira Doll | SRP: $80

Nightmares really do come true! Monster High once again teams up with the Mistress of the Dark™ to conjure an unforgettable Skullector Elvira Doll. Elvira stuns in a black faux leather dress, shimmering batwing cape, and signature spooky sass. Equal parts goth and glam – her look dazzles even the darkest depths of the underworld. So, dim the lights and make yourself uncomfortable, because Elvira is putting on a performance that’ll raise the dead! Available exclusively at San Diego Comic-Con 2025.

Monster High® Sweet Screams™ Twyla® Doll | SRP: $80

The hauntingly sweet fan-favorite line returns! Making her candy-coated debut, Twyla stuns in this year’s Sweet Screams release. Styled in pastels and eerie-chic details, she dons a cotton-candy inspired tulle dress, syrup-dripped accessories, and her signature mischievous charm. Her loyal bunny, Dustin, makes a delicious comeback – this time with a cotton-candy scent. Also includes a collectible comic to continue the Sweet Screams saga.

Hot Wheels® Mario Kart Pauline | SRP: $22

Rev your engines! Hot Wheels Mario Kart brings a power-packed reveal to SDCC with the debut of Pauline – the daring and dazzling Mayor of New Donk City. First seen in the original Donkey Kong (1981) and reintroduced in Super Mario Odyssey. In her signature glittering red dress and black heels, Pauline races in a die-cast Bandwagon ready for Comic-Con glory. A must-have for Nintendo fans and Hot Wheels collectors alike.

Fans attending Comic-Con can visit Mattel’s booth (#3029) at the San Diego Convention Center from Thursday, July 24, through Sunday, July 27, 2025. Products will be available at the Mattel merchandise booth (#2945) and on MattelCreations.com, with Monster High® Skullector™ Elvira Doll offered exclusively onsite. For more information, visit MattelCreations.com.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

MAT-W

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