In an era where every industry is flooded with generic marketing firms promising quick results, Outsiders Media has carved a radically different path—one that speaks the language of adventure.
Founded by Maxx Powell, a firefighter and veteran, filmmaker, and lifelong outdoorsman, Outsiders Media grew into the leading marketing agency serving the outdoor recreation and adventure industry. From fishing guides and off-road shops to overland outfitters and outdoor gear brands, Powell’s team became the secret weapon behind some of the most recognizable digital campaigns in the space.
Born from Frustration—and a Vision
The idea for Outsiders Media wasn’t born in a boardroom; it came from the trail.
While building his own outdoor e-commerce brand, Powell experienced firsthand how difficult it was to find marketers who truly understood outdoor audiences. “Every agency I tried either overcharged or underperformed,” the CEO recalls. “They didn’t get the lifestyle. You can’t fake passion for the outdoors—it shows in your work.”
Instead of settling for mediocre service, Powell decided to build the solution himself. Leveraging years of experience working alongside major outdoor brands like BFGoodrich, Honda, and Polaris, the outdoor marketing expert assembled a hand-picked team of creatives, advertisers, and data experts who all share one thing in common: they live the life their clients represent.
Marketing for the Modern Outdoorsman
Outsiders Media was built on a simple but powerful idea: make high-end marketing accessible, authentic, and performance-driven for outdoor businesses of all sizes.
The agency’s productized service model takes the complexity out of digital marketing. Clients choose from straightforward monthly packages that include everything from Meta and Google Ads Management to social media content creation, influencer partnerships, CRM automations, and third-party analytics dashboards.
“Our clients don’t need to chase freelancers, designers, or ad specialists,” Powell explains. “We built an all-in-one system that gives them access to a world-class marketing team at a fraction of the cost of hiring in-house.”
“That approach has helped small outdoor businesses scale rapidly, many seeing double- and triple-digit growth within months.” Maxx explains.
A Network That Can’t Be Replicated
One of Outsiders Media’s biggest advantages is its exclusive network of outdoor creators and influencers—over a hundred active photographers, videographers, and content producers who regularly contribute authentic, high-impact content for clients.
“Our creators are out there every weekend—filming trail runs, fishing trips, and hunting expeditions,” says Powell. “That’s the kind of content that makes ads perform. It’s real, it’s relatable, and it speaks to the same people who buy our clients’ products.”
This organic content pipeline gives Outsiders Media campaigns a unique visual identity that feels genuine, not manufactured. “It’s the secret ingredient that has helped the agency’s clients dominate their local and national markets.”
The Numbers Behind the Movement
The agency’s results speak for themselves. “Outsiders Media’s ad team has driven millions in profit for clients, while its social media division helps dozens of outdoor brands maintain a consistent online presence through done-for-you posting, analytics, and creative management systems.”
The firm’s proprietary “Total Traction System” simplifies lead generation for off-road and overland shops, and its “AMMO – Adventure Marketing Machine Operators” program “helps hunting guides and fishing charters fill their books with new customers.”
“Our success formula is simple, Powell says”. “Authenticity plus consistency equals traction.”
Redefining What It Means to Be an Agency
While many agencies chase trends, Outsiders Media stays true to its roots—adventure, craftsmanship, and community. Its team meetings are just as likely to happen on a boat dock or mountain trail as in a Zoom room.
From its authentic storytelling to its measurable results, Outsiders Media is proving that when passion meets strategy, it can turn any outdoor business into a powerhouse brand.
Media Contact
Company Name: Outsiders Media
Contact Person: Maxx Powell
Email: Send Email
Country: United States
Website: https://outsidersmedia.com/
