San Diego, Calif, Nov. 20, 2025 (GLOBE NEWSWIRE) -- JLab, leading personal technology and audio brand, today announced its next edition of JLab Playmakers at top college basketball programs, including Arkansas, Duke, Florida, Gonzaga, Indiana, Ohio State, San Diego State University (SDSU), St. Johnโs, and TCU. Throughout the season, Playmakers will be featured across marketing campaigns and showcase a variety of JLab products. Additionally, JLab will continue its โFrom The Lab To the Courtโ content series with its new NIL roster, including the most exciting names in menโs and womenโs college basketball.
JLabโs 2025-2026 College Basketball Playmakers
As basketball season tips off, the campaign will showcase the newest members of JLabโs athlete roster, featuring the latest JLab headphones, earbuds, and speakers in locker and weight rooms, along with athletes wearing JLab headphones as they arrive for games, travel, and train. The 2025-2026 athletes, dubbed โJLab Playmakers,โ include:
- Meleek Thomas, Menโs Basketball, University of Arkansasย
- Caleb Foster, Menโs Basketball, Duke University
- Riley Nelson, Womenโs Basketball, Duke University
- Boogie Fland, Menโs Basketball, University of Florida
- Teryn Gardner, Womenโs Basketball, Gonzaga University
- Jalen Warley, Menโs Basketball, Gonzaga University
- Chloe Spreen, Womenโs Basketball, Indiana University
- Chance Gray, Womenโs Basketball, The Ohio State University
- Bruce Thornton, Menโs Basketball, The Ohio State University
- Naomi Panganiban, Womenโs Basketball, San Diego State University
- Tae Simmons, Menโs Basketball, San Diego State University
- Bryce Hopkins, Menโs Basketball, St. Johnโs University
- Beautiful Waheed, Womenโs Basketball, St. Johnโs Universityย
- Maddie Scherr, Womenโs Basketball, TCU
The campaign kicks off today, and fans can follow these athletesโ journeys all season on the JLab Instagram, TikTok, and YouTube accounts, as well as JLab Playmakersโ social media accounts.
โCollege basketball fans love connecting with their favorite teams and players, and weโre excited to deepen the connection by continuing to showcase our men's and women's college basketball stars and how JLab powers their lives on and off the court,โ said Terra Teat, Chief Marketing Officer, JLab. โCollege basketball is a high-impact stage where JLab can effectively celebrate these incredible men and women, their sport, and tell the JLab story in one campaign.โ
Launched in February 2024, JLabโs College Name, Image, and Likeness (NIL) Program supports student-athletes in reaching their athletic and academic goals. JLab teamed up with Learfield and JMI Sports to secure intellectual property (IP) rights for the nine universities reflected in the campaign. Learfield facilitated IP rights for Arkansas, Duke, Florida, Gonzaga, Indiana, Ohio State, St. Johnโs, and TCU, and the Learfield Studios team also supported the campaign by capturing on-campus content at Arkansas and St. Johnโs. In addition, JLab leveraged Learfieldโs Compass technology, which specializes in NIL relationships and facilitating deal transactions with student athletes. JMI Sports, the exclusive multimedia rights holder for SDSU Athletics, worked directly with JLab to secure IP rights for SDSU.
โThis next phase of JLabโs Playmakers program reflects how brands can scale innovative NIL partnerships across multiple sports to drive impact year-round,โ said Shawn Hegan, Executive Vice President, Global Partnerships at Learfield. โWorking alongside JLab, weโre proud to help bring this vision to life, uniting iconic menโs and womenโs basketball programs, student-athletes, and fans through cutting-edge audio technology and dynamic storytelling.โ
For more information about JLab's college sports program and to see the full roster of JLab Playmakers, please visit jlab.com/pages/college-sports.
About JLab
JLab imagines and delivers the personal technology products that consumers want. With our line of personal audio gear and office accessories, weโre innovating absolutely everything to make way better personal tech. Based in San Diego, weโve been offering the right sound, the right features, and the right value since 2005.
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