Gallatin, Tennessee, July 08, 2025 (GLOBE NEWSWIRE) -- SERVPRO, a leader in fire and water cleanup, restoration, and construction, has launched its newest national advertising campaign, โUnexpected.โ This emotionally resonant initiative spotlights the people behind the SERVPRO nameโits restoration experts and franchiseesโwhile reinforcing the brandโs core mission: caring for people during lifeโs toughest moments.
At the heart of โUnexpectedโ is a focus on SERVPROโs promise to help make unexpected disasters โLike it never even happened.โ Featuring real technicians performing real cleanup work, the campaign captures the everyday heroism of SERVPRO franchise crews as they help families, businesses, and even hospitals recover from the unthinkable. These authentic moments make the campaign feel deeply personal and grounded in reality.
โThis campaign celebrates our SERVPRO franchise technicians and gets to the roots of why we do what we do,โ said Rob Rajkowski, Chief Marketing Officer of Servpro Industries, LLC. โIt shows us doing what we do best: Caring for people and making their lives better in a really difficult situation.โ
The campaignโs development was a highly intentional process, shaped by input from across the SERVPRO franchise network and anchored in a shared commitment to SERVPROโs values.
โTo be able to put a campaign together that really accentuates all the positive things about the brand and our franchise teamsโthatโs what Iโm most excited about,โ Rajkowski continued. โThese are real SERVPRO franchise crews doing real work. It doesnโt get more authentic than that.โ
The campaignโs centerpiece videos are more than just visualsโthey are a statement that at SERVPRO, we got you. Whether itโs a business owner facing flood damage and a loss of production, a family returning home to a pipe burst, or a hospital recovering from flooding, that message captures SERVPROโs brand spirit: reliable, professional, and Here to Helpยฎ.
An intentional focus was placed on targeting multiple segments and channelsโboth residential and commercial properties.
Commercial spots will highlight the companyโs core services, including water and fire restoration and construction services. Two anthem spots will showcase SERVPROโs broad range of services and expertise, while a special feature will honor the brandโs continued support of first responders.
The omnichannel campaign will run across national TV and radio, streaming platforms, digital, and social media. Franchisees will also receive localized assets, empowering them to share the message directly within their own communities.
Campaign direction was led by BUNTIN, a full-service advertising agency based in Nashville, Tennessee, that has been Servpro Industries, LLCโs Agency of Record for more than 20 years.
View the Campaign
- Watch the full commercials on the SERVPRO YouTube channel
- Follow along and share using #Unexpected
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About SERVPROยฎ
For nearly 60 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, construction, mold mitigation, biohazard and pathogen remediation. SERVPROโs professional services network of more than 2,350 individually owned and operated franchises spans the United States and Canada, responding to property damage emergencies large and small โ from million-square-foot commercial facilities to individual homes. When disaster strikes, homeowners, business owners and major insurance companies alike rely on SERVPRO to help make it โLike it never even happened.โ
Attachments
Zack Owensby Servpro Industries, LLC 615-451-0200 zowensby@servpro.com
